According to a recent Reuter’s article: “Foodmakers tout innovation to battle imitation,” food manufacturers stated at the Reuters Food and Agriculture Summit in Chicago in mid-March “that they are the ones who develop innovative new products and spend marketing dollars to draw shoppers into…
Archive for 2009
Tuesday, April 21, 2009
The Chicken or the Egg?
Continue reading "The Chicken or the Egg?"
Monday, April 20, 2009
Sheeple: Everything Old is New (Media) Again.
Seems I’ve spent the past week a split personality. On the one side I’ve been promoting the living daylights out of the ego-free, breath-of-fresh-air that is Susan Boyle. And on the other? I’ve been balking over Ashton Kutcher’s Twitter-powered popularity contest that smacks of nothing but super…
Planning to be Creative
Creativity is hard work.
Sure, an idea can strike out of the blue, but very few of us are paid for ideas alone. If you are like me, it is in the alchemic work that follows ideation where the true rewards are to be found.
Shepherding an idea through various checkpoints and turning it into something…
Friday, April 17, 2009
Response To Economy: Advice On Altering Your Message, Product, Brand
To what extent should a company react to the poor economic condition in order to stay relevant to their customers? Alter messaging? Create new products? Adapt the brand?
Last week I wrote about “The Benefit of the Benefit.” That is, getting to the core of what actually motivates a customer – not…
Thursday, April 16, 2009
Is Twitter Revolutionizing CRM?
The toll-free number.
The email to tech support.
The Tweet?
Is Twitter the natural evolution of customer service? The immediacy and transparency of tweeted support is all the rage, with defined case studies (@ComcastCares, @JetBlue) and emerging software to enable and track it.
The software suppo…
What Works in Email (Even Now)
No one’s got a big budget these days, but we’ve all got big goals. For email marketers, the pressure is high to build the file, despite the lack of resources. Get actionable tips from three direct marketers on what works now.
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The high attendance and palpable energy at the Marketing Pro…
Wednesday, April 15, 2009
Hold The Plastic Marketers, People Want Pure.
Susan Boyle’s debut performance on Britain’s Got Talent last Friday has done nothing short of surprise, amaze, bewilder, bewitch, inspire and transfix millions and millions of people. Not too bad for a first-timer that the audience had scoffed and scowled over before she belted her first note, eh?…
Guest Post: What Companies Can Learn from the President
by Len Kendall
Depending on how you look at it, the U.S. Government is one of the largest companies in the world. On March 24th, the “CEO” of this “company” utilized a Digg-Like voting system to address the most common questions that American’s had on their minds.
More than 13,000 different questi…
