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MarketingProfs Daily Fix Blog
Internet coupon site RetailMeNot was up 57% from a year ago on Cyber Monday. CouponCabin was up 65% from last year. BradsDeals.com reported their traffic had increased by 174%, receiving nearly 16,000 visitors an hour!
New entrant into the coupon arena, Groupon.com , where local merchants offer …
The other day I got a call from a writer for the AP who asked me an intriguing question: Why aren’t online sales a bigger piece of the retail sales pie (analysts estimate they account for 7 to 10 percent of sales)?…
Inc.com recently reported that 91 percent of Inc 500 companies are using social media in some form.
Not only are large corporations beginning to get social media, small businesses are as well. As a case in point, Austin, Texas, wedding and portrait photographer Dustin Meyer uses Facebook to effect…
It is great to have so many choices in life… from what to be when you grow up to what cereal to buy for breakfast… lots of choices.
The drawback is that so many options can make decision making confusing, sometimes leading to ‘bad decisions.’
It isn’t a big deal with low-risk decisions…
We’ve tapped into the MarketingProfs’ LinkedIn Group to ask smart marketers–who roll up their sleeves everyday to solve marketing challenges–to gaze deeply into their marketing crystal balls in order to provide us with what they believe we will see in 2010 marketing. Eleven marketers…
When I graduated from college in 2007, I didn’t really have a job plan. Contrary to my extreme OCD notion to plan everything, I just knew I wanted to use my public relations and marketing degree. I was 21 years old and ready to take on the business world – build relationships, find contacts and…
In today’s marketing and PR world there are a lot of online content producers (aka Publications, Newspapers, Blogs, etc.). The higher the readership that targets a market, the more desirable it is to have content included. That said, the days of “pitching” are long gone and marketing and PR…
So what’s a luxury brand to do in this economy? “Excess” has become a dirty word. A touch of luxury is fine–as long as it isn’t overdone. Anything that’s over the top is a no-no. Godiva, the upscale Belgian chocolatier, long known for marketing unabashed luxury in its luscious little bonbons…
This is a guest post by Wendy Lowe, director of product marketing at Campaigner, which is an email marketing solution. …
“Thanksgiving dinners take eighteen hours to prepare. They are consumed in twelve minutes. [Football] half-times take twelve minutes. This is not coincidence.” Erma Bombeck…
