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MarketingProfs Daily Fix Blog
When I wrote about the experiment Mars did with its Skittles.com site a few months ago, some people turned up their nose considering it little more than a rip-off of something advertising agency Modernista tried a year earlier.
Basically, Skittles.com itself is a “widget.” Links in the primary nav…
So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform.
What you are about to see is a number of ideas I ha…
This week we lost three icons: Ed McMahon, Farrah Fawcett, and yesterday, shocking news of the passing of Michael Jackson. Without straying from the topic of this site, a tribute… Key lessons of branding, featuring Michael Jackson song titles.
Follow these key steps and you’ll find branding A-B…
When you joined MarketingProfs did you ever consider yourself to be part of a community of over 320,000 marketers? Well, you are! I know it’s a huge number of nameless, faceless people to think about, but as you know, with more people embracing social media tools and how we all seem to know another…
I first heard the hockey/figure skating analogy from Evan Grossman, an old friend and former client. Evan was a founder of HookMedia back in the late 90s, a pioneer in online advertising. He used the analogy to compare the then-nascent field of digital media planning to traditional media. It went…
Ther term “social media advertising” is, to some, an oxymoron. They will tell you it doesn’t work for the simple reason that people don’t visit social networks to view advertising, but to interact with their community. It’s a mindset issue.
You may be familiar with the recent report by Knowledge N…
One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve.
Whether you are a small local business, or eve…
There are countless conversations happening online. We’re beyond the point of brands knowing they need to join those conversations. They do. What they may not realize is that the longer they wait to jump in, the more work they’ll have to do before they can ask for customer’s business.
Since its mo…
This week, we introduced a new home page at MarketingProfs.com. Go check it out. I’ll wait.
You back? Good. We made the changes to reflect two things: the increasing “daily-ness” of our site, and new regular home for Premium content.
Here’s what you see, specifically: MarketingProfs Daily has rep…
Nothing gets your attention like a catchy title. A recent Forbes magazine article: “I Took Over The Company From Crooks” sure got mine. I read the entire piece, which is short and very directly written by Todd Wille, the man who took over ailing Unify Corporation, teetering on the edge of collapse…
