Recently, one of my newer clients, whose owners have subsequently become good friends, experienced a theft in their upscale gallery, Rug & Relic. While they waited for police response, they decided to put out an APB of their own – using their social media network on
Archive for 2009
Monday, September 21, 2009
Turning Brands Into Megabrands
We all know what brands are. But what are “megabrands”? A recent Brandweek article tackled this topic recently, and I think they did a masterful job of explaining what a megabrand is, and what it isn’t.
As the article, “What Makes a Megabrand,” points out, most people, if asked about what they con…
Surprise! Making Customers Happy Is a Key Benefit Of Web 2.0
Last week, McKinsey issued a new report about Web 2.0 technologies* and how they benefit the organizations that adopt them. Contained within the report was a minor nugget that should be of major importance: making customers happy is of huge importance!
The key finding in the report (available for …
Friday, September 18, 2009
Stealing Good Ideas From Others vs. Bad Ideas Of Your Own
“It is better to steal a good idea than to have a bad one of your own.”
Dennis, a Dutch friend, shared this expression with me just this week. As an American, my first thought was… You can’t do that! Taking someone else’s idea is wrong. Plus, you’ll end up with a lawsuit.
While building this ar…
Thursday, September 17, 2009
Would you buy from the Republicans OR Democrats right now?
If they were a company selling products and services, would you recommend either one to your mom?
What we’ve got going on right now are the worlds’ two biggest silos duking it out. What is hard to tell is who they’re fighting for. It seems in each side’s quest for being right, they’ve lost sight o…
Wednesday, September 16, 2009
What’s The Scoop at Ben & Jerry’s?
Last week, I had the pleasure of spending a few days of downtime in Vermont (with my family), and one of the must-sees in that state is, by all accounts, the Ben & Jerry ice cream headquarters.
So we went. And it was a great display of powerful branding in action.
Ben & Jerry’s grew from a quirky …
Caving To Public Pressure
For jaded consumers who think their concerns aren’t heard or responded to: think again. In a recent Advertising Age article: “Marketers Answer Call to Eliminate High-Fructose Corn Syrup,” grassroots concerns are leading to food manufacturers reformulating their products without the popular sweetener…
Tuesday, September 15, 2009
Do Your PDFs Have Embedded Sharing Options?
If they don’t, they should.
White papers, eBooks, case studies, best practice guides–when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools.
At the same time, they’re expensive to create. They’re also hard to get into the hands of the rig…
Monday, September 14, 2009
Beating The Placebo Effect: Red Pill or Blue?
Placebo pills routinely beat Big Pharma medications in clinical trials. As more drugs fail to make the cut due to increased “placebo effects,” what does this say about the inner workings of the human brain and what does any of this have to do with marketing?
Since 1962, double blind testing wit…
People Are Really Using LinkedIn Differently Than Other Social Media Sites!
Remember my recent post about having social media rejection syndrome? Well, did I ever learn a lot! It seems that most of the people who commented here at the Daily Fix, and in my LinkedIn discussion groups, use this social networking tool similarly. And, it’s not what I had anticipated. I decided…
