As marketers, we should always be listening. Listening to the consumer, listening to trends and engaging (ugh, buzz word) with those around us. I tend to put collaboration and listening above anything else–there is so much out there that I don’t know, and there is always something to learn. I…
Archive for December, 2009
Thursday, December 17, 2009
Vanilla Ice Marketing: Stop and Listen
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Wednesday, December 16, 2009
The Beverage Glass: Half Empty Or Half Full?
Brandweek recently published an excellent article concerning the beverage industry. “Soda Entrepreneur Jonesing for a New Opportunity” gave valuable insights on how one entrepreneur and his ideas might create new opportunities in the crowded, highly competitive beverage category.
In a nutshell: th…
Tuesday, December 15, 2009
Planet Hollywood Resort & Casino: Social Media, FUN and ROI
As a marketer, I love to see case studies unfold right before my eyes and, thankfully, social media tools give me that ‘fly on the wall’ view to analyze how top-notch companies interact with their customers and potential customers….
Thermo Scientific Sends Direct Mail Piece To Dead Science Fiction Writer
10 years ago I picked the name of my favorite science fiction writer, the late Frank Herbert, to be a virtual employee who I could direct cold callers to contact. He got onto every DM list on the planet. And even after moving my office twice, Thermo Scientific still sends him mail with special…
Monday, December 14, 2009
Long Tail Vs. The Blockbuster
Ever since Chris Anderson penned “The Long Tail”, it’s commonly accepted that products with low sales volume can, en masse become bigger markets than sales of blockbuster products. However, a recent Economist article takes a different angle, suggesting that marketing executives should in fact, make…
Friday, December 11, 2009
The Coffeehouse That Fired Customers
You can fire underperforming employees. As a customer, you can quit giving business to a vendor. But, is there a time when a business should fire customers?…
Thursday, December 10, 2009
Introducing ‘The State Of Social Media Marketing’ Report
We have some exciting news here at MarketingProfs! Hot off the presses… ‘The State of Social Media Marketing’ report, the latest addition to our line of research.
We tapped into 5,140 MarketingProfs members that represent more than 40 industry verticals–from Fortune 100 companies to indivi…
Here We Go Again: Another Juicy Packaging Refresh
Despite this past year’s disastrous repackaging effort by Pepsico for its top-selling Tropicana juice brand, it appears that Coca-Cola is poised to intro its own repackaged juice brand: Minute Maid. Recent events might give some companies pause, but not the intrepid Coca-Cola. According to Coca-Cola…
Wednesday, December 9, 2009
The Power of Pink: The Pink Glove Dance
Maybe you’ve already seen this video, but if you haven’t, it’ll make you smile. Regular working people – hospital staff at Providence St. Vincent? Medical Center, in fact. What does it take to “make a difference” today? This proves that a single video can enlighten and create awareness without big…
Tuesday, December 8, 2009
Facebook Is The New AOL
Once the darling of the proprietary online services industry, AOL was fresh with promise, offering an ever-changing array of content, features and services to eager users. Looking back, its early days were marked by system outages, usability nightmares, functionality break downs, and bugs. As both…
