Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
According to a recent article in USA Today, “simple” will mean to consumers in 2010 what “cheap” means in 2009. In fact, the move to simplify is already underway, because “Simple is better,” as stated in the first line of the article: “Marketers such as Starbucks discover that simple sells.”
The g…
To compete effectively, professional firms need to ensure that marketing and sales are integrated into every function. But there are two big barriers getting in their way: how firms are structured and their existing culture, including the way they define the scope of marketing and sales.
Figuring …
Recently I had a chance to catch up with my friend and fellow Daily Fix blogger, Jacob Morgan, about his newly released book, with co-author Josh Peters, TwittFaced: Your Toolkit for Understanding and Maximizing Social Media. With such an intriguing title, I definitely had some questions for Mr….
A couple of fishermen are hanging out in their local bait shop. One has a new product idea for out-of-town visitors….
We are marked each day by the casual collisions that are the artefacts of our existence. There are phone calls, messages and the relative anonymity of online interactions. And in the search for connection, communion or community, we thoughtlessly mistake message for meaning, words for action and…
You know the end of every calendar year brings a bounty of blog posts and articles carrying business predictions for the New Year?…
In the past several weeks, I’ve encountered questions about the effectiveness of digital marketing versus paper-driven communications. A recent WSJ piece “Marketers Still Prefer a Paper Trail,” asserts that people are motivated to go to a Web site to buy when they see an item in a catalog.
Some of…
I had the pleasure of attending the Social Media Business Forum (#smbf) that took place October 23rd in Durham, NC. It’s the first event that was put on by Jeff Cohen, Wayne Sutton, and Ryan Boyles of OurHashtag, and Kipp Bodnar of Howard Merrell & Partners.
They are passionate about teaching busi…
A recently published Media Post Marketing Daily piece, “Some Categories May Be Vulnerable at Retail,” points to some serious fall-out at retail after many months of sales declines. The gist: retailers are intent on cutting inventory levels. That doesn’t only mean there will be less back stock in…
In the United States, ZIP +4 assists marketers in targeting customers by city, neighborhood, or street, but geospatial location intelligence can help marketers perform much deeper analysis. And “analysis” is where the real value of geospatial lies.
A ZIP + 4 code according to Wikipedia; “uses …
