This is a guest post by Eric Zeitoun, president of Dragon Rouge USA, a leading independent brand and design consultancy. …
Archive for November, 2009
Wednesday, November 18, 2009
Innovation Matters: Balancing Sustained Versus Disruptive Innovation
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Tuesday, November 17, 2009
Cash-for-Grades Fundraiser Just Another Marketing Incentive
What’s all this outrage for North Carolina school principal, Susie Shepherd, for supporting her parent advisory council’s innovative use of marketing incentives? Who are we kidding? I used to teach, so I know how some schools operate like they’re in the third world, without proper books and…
Monday, November 16, 2009
Taking a Bite Out Of Apple
Indications are that Apple–long admired for setting the bar high when it comes to beautifully-designed, innovative, game-changing consumer products–may be facing some stiff competition. According to Forrester Research analyst James McQuivey: “Apple is under threat on the brand front in a way they…
Friday, November 13, 2009
Off-Site Meetings: Last Century Technology
Did use an abacus or slide rule to build your FY’10 budgets?
To prepare and distribute information about next year’s Marketing Plan did you use a typewriter and make a duplicate with a layer of ink paper?
Or did you hand crank copies on a Ditto (or Verifax) machine?
Of course you didn’t. That wou…
Thursday, November 12, 2009
The Model Small Business Blogger: J. D. Iles and Signs Never Sleep
In my most recent Daily Fix post I made the boast that social media works for small business and that I had proof. Delivering on my promise to provide such evidence, here’s the first of a series.
If there is one small business owner I could point to as a model for others, it is J.D. Iles, owner of…
Going For Growth?In China
Charged with finding new markets for growth, many Western marketers are eyeing China’s rising middle class and terrific GDP numbers. And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and…
Going For Growth?In China
Charged with finding new markets for growth, many Western marketers are eyeing China’s rising middle class and terrific GDP numbers. And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and…
Going For Growth–In China
Charged with finding new markets for growth, many Western marketers are eyeing China’s rising middle class and terrific GDP numbers. And while getting Western products and services into the Chinese market is hard enough, the ability to compete and thrive in China takes mastery of specific skills and…
Wednesday, November 11, 2009
Email Testing: Reveal The Mysteries Of Subscriber Behavior
The central question of any marketing opportunity is, “What motivates customers to buy?” This is just as true in email as any other channel. How do we know if two or blue or Tuesday or 15% will generate more response and revenue? The answer is simple: Test it.
Yet, there is altogether too much gu…
James Arthur Ray – Is He a Marketing Wizard Gone Awry?
Three people are dead and nearly two dozen hospitalized after participating in a sweat-lodge ceremony billed to help people “find a new vision for life.” Behind the controversy and criminal investigation is James Arthur Ray, a self-help guru I saw in action at one of his free seminars in Phoenix,…
