So what’s a luxury brand to do in this economy? “Excess” has become a dirty word. A touch of luxury is fine–as long as it isn’t overdone. Anything that’s over the top is a no-no. Godiva, the upscale Belgian chocolatier, long known for marketing unabashed luxury in its luscious little bonbons…Continue reading "Godiva: Seizing a “Golden Moment.”"
Archive for November, 2009
Monday, November 30, 2009
Friday, November 27, 2009
This is a guest post by Wendy Lowe, director of product marketing at Campaigner, which is an email marketing solution. …Continue reading "Using Email Marketing To Create Buzz About Cyber Monday Sales"
Thursday, November 26, 2009
Wednesday, November 25, 2009
This is a guest post by Tim Parker of the Bloom Group….Continue reading "Thought Leadership: It’s Not About The Writing"
To forecast the future, marketing leaders often look to the past. But the past isn’t always a very reliable gauge of future conditions. For proof, we need to look back to a day-in-the-life of a turkey, and implications of not preparing for possible “extreme” events around the corner.
First, let…Continue reading "Of Risk Control and Thanksgiving Turkeys"
Monday, November 23, 2009
The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you tag your posts. The word cloud, however, looks at…Continue reading "Blogging: What are You Talking About? It Might Surprise You."
Friday, November 20, 2009
One of the characteristics of a great leader–no matter whether that leader is a person, a brand, or a company – is the ability to stay “tuned-in” to the needs of their audience. Are they still “with” you? Do they get where you’re going? Do they have confidence in the direction?
Out of colle…Continue reading "Three Ps For Better Leading: Pace, Process, Pulse"
Thursday, November 19, 2009
Add global compliance and cultural custom to the list of why email preference centers are really hard to sell internally and build well. I had a meeting this morning where we started to list out all the different country and local laws governing choices across various brand service agreements, and…Continue reading "Are Email Preference Centers Worth It?"