So what’s a luxury brand to do in this economy? “Excess” has become a dirty word. A touch of luxury is fine–as long as it isn’t overdone. Anything that’s over the top is a no-no. Godiva, the upscale Belgian chocolatier, long known for marketing unabashed luxury in its luscious little bonbons…
Archive for November, 2009
Monday, November 30, 2009
Godiva: Seizing a “Golden Moment.”
Continue reading "Godiva: Seizing a “Golden Moment.”"
Friday, November 27, 2009
Using Email Marketing To Create Buzz About Cyber Monday Sales
This is a guest post by Wendy Lowe, director of product marketing at Campaigner, which is an email marketing solution. …
Thursday, November 26, 2009
Giving Thanks
“Thanksgiving dinners take eighteen hours to prepare. They are consumed in twelve minutes. [Football] half-times take twelve minutes. This is not coincidence.” Erma Bombeck…
Wednesday, November 25, 2009
Thought Leadership: It’s Not About The Writing
This is a guest post by Tim Parker of the Bloom Group….
Mojitos As a Social Object: How a Miami Realtor Uses Social Media To Build Her Business
Ines Hegedus-Garcia is a real estate agent in Miami, Florida, who uses a number of social media tools to market her business. “I use a variety of applications to reach different groups of people,” says Garcia. “Some inhabit one social network such as Facebook, for example, while others are active at…
Tuesday, November 24, 2009
Get Over It; We’re All Content Channels Now
If you go to Robert Scoble’s blog, to the right you’ll see a widget he has added that streams tweets from people on his Twitter lists. And in a round-about way, this is one of the reasons why I am spending less time on Twitter these days.
As many people do, I use Twitter primarily as a tool to con…
Of Risk Control and Thanksgiving Turkeys
To forecast the future, marketing leaders often look to the past. But the past isn’t always a very reliable gauge of future conditions. For proof, we need to look back to a day-in-the-life of a turkey, and implications of not preparing for possible “extreme” events around the corner.
First, let…
Monday, November 23, 2009
Blogging: What are You Talking About? It Might Surprise You.
The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you tag your posts. The word cloud, however, looks at…
Friday, November 20, 2009
Three Ps For Better Leading: Pace, Process, Pulse
One of the characteristics of a great leader–no matter whether that leader is a person, a brand, or a company – is the ability to stay “tuned-in” to the needs of their audience. Are they still “with” you? Do they get where you’re going? Do they have confidence in the direction?
Out of colle…
Thursday, November 19, 2009
Are Email Preference Centers Worth It?
Add global compliance and cultural custom to the list of why email preference centers are really hard to sell internally and build well. I had a meeting this morning where we started to list out all the different country and local laws governing choices across various brand service agreements, and…
