I had two crummy telephone experiences recently — both to my home number and both leaving a poor brand impression. These telephone reps, who make and receive calls on behalf of their organizations, surely have plenty of influence on their brands. So why would organizations risk so much by placing…
Archive for October, 2009
Thursday, October 8, 2009
Living Your Brand Includes Telephone Calls, Too!
Continue reading "Living Your Brand Includes Telephone Calls, Too!"
Tuesday, October 6, 2009
Integrating Social Into Traditional: 10 Tips For A Remarkable Blogger Event
So, you want to hold a blogger event; something truly social, but perhaps with a corporate sponsorship angle. How would you go about it? Here’s what I wouldn’t do….
* Issue a fancy flash-based invitation
* Hold a flashy event that focuses more on event sponsors than on the invited bloggers
* Dis…
Podcast: Talking Social Media with David Meerman Scott
In this Marketing Over Coffee we discuss Social Media and other topics with David Meerman Scott, author of The New Rules of Marketing and PR….. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new…
What’s the Best-Kept Secret for Marketing to Women?
Why do women and men do what they do or say what they say? If marketing to women is a “science,” this question gets to the “art” angle that may too often be neglected. Isn’t it a bit ironic that marketers are most likely to use the linear/science route in reaching a market that really thinks and…
Friday, October 2, 2009
“Iced, Tall, No-Shot Americano”
What Your Ad Agency May Be Trying To Tell You
“Iced, tall, no-shot Americano.”
I mean, “medium, iced water.”
That’s one of my favorite drinks to order at Starbucks. At first, the barista is baffled – then they take it apart – and understand. Starbucks has always been teased about the drink ordering language.
Before I go on, let me decode tha…
What Your Ad Agency May Be Trying To Tell You"
Thursday, October 1, 2009
He Said, She Said: Google Sidewiki
This review of Google Sidewiki is being brought to you by Mack Collier and Beth Harte.
He said…
There’s not many new social sites/tools/applications that come along that make me say ‘Whoa!’ (actually I said ‘Oh shit!’), but Google Sidewiki definitely did. Basically, it makes any page on the Int…
