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MarketingProfs Daily Fix Blog
Most brainstorm meetings start with the meeting lead proclaiming, “Okay guys… think out of the box and remember, there are no bad ideas!”
We say “there are no bad ideas” before we brainstorm the same way we say “bless you” after someone sneezes. No one is sure why anymore, but it is polite.
For …
Transparency and authenticity are what it takes today. Yet, many companies have been slow on the uptake in demonstrating a genuine approach to their customers. I have posted many times about lackluster customer service and messaging, so it’s time to balance the score card and share a shining CEO…
It’s a week ago today that I departed Boston for Chicago in order to attend, and blog upon, Marketingprofs’ Digital Mixer.
While I live-blogged a number of sessions – on creating effective webinar programs; on developing corporate social media policies; on using Facebook for brand recognition; on …
This is a guest post by Gavin Johnston, Chief Anthropologist at Two West, Inc….
“Most people know this feeling instinctively. When anything–a brand, a rock band, a style of clothing–becomes popular with a huge mass market, the cool people increasingly find it uncool, and look for something new.” … Kevin Maney
In his new book, “Trade-Off: Why Some Things Catch O…
Remember having one of those whip rod flags on the back of your bike when you were a kid?…
I just received the latest issue of the USPS’ Deliver magazine and there was an interesting article on Marketing with Magalogs with examples from mark (a division of Avon) and Zappos and how they use magalogs.
A magalog is just what you might think it is a magazine/catalog. The format isn’t meant …
I think I’ve heard “digital marketing is not about campaigns, it’s about relationships” in every session here at the Marketing Profs Digital Mixer in Chicago. It just underscores how dramatically digital marketing has evolved in the past few years, as the Internet becomes social and buyer…
We are here in Chicago at the Digital Marketing Mixer. Can’t wait to meet you… if you are here, too.
But if you aren’t, you can still see some of the sessions (and get a feel for the vibe!) via our Flickr feed, the Twitter feed, and by checking out the live streaming (thank you Hubspot!). We’ve …
Last week I was attending the Blog World Expo where Rob Key, CEO of Converseon, shared an example of how General Motors launched a contest for audience-created videos of their Chevy Tahoe. Then I read the same example in “Content Nation” by John Blossom. It’s an older (2006), but good example of…
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