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MarketingProfs Daily Fix Blog
At the recent Social South conference, held in Birmingham, Alabama, Kellye Crane and I held a Public Relations 2.0 (The New PR = People Relations) conversation session and one of the questions we asked was “Are there any PR advantages to new media channels (vs. traditional media)?”
One of the area…
In Search of Excellence was published when I was six years old, but as an enthusiastic student of business history and a lover of marketing classics, I felt compelled to re-read it this summer and in doing so, drew some interesting parallels between Excellence’s eight basic principles and the…
