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MarketingProfs Daily Fix Blog
“It is better to steal a good idea than to have a bad one of your own.”
Dennis, a Dutch friend, shared this expression with me just this week. As an American, my first thought was… You can’t do that! Taking someone else’s idea is wrong. Plus, you’ll end up with a lawsuit.
While building this ar…
If they were a company selling products and services, would you recommend either one to your mom?
What we’ve got going on right now are the worlds’ two biggest silos duking it out. What is hard to tell is who they’re fighting for. It seems in each side’s quest for being right, they’ve lost sight o…
Last week, I had the pleasure of spending a few days of downtime in Vermont (with my family), and one of the must-sees in that state is, by all accounts, the Ben & Jerry ice cream headquarters.
So we went. And it was a great display of powerful branding in action.
Ben & Jerry’s grew from a quirky …
For jaded consumers who think their concerns aren’t heard or responded to: think again. In a recent Advertising Age article: “Marketers Answer Call to Eliminate High-Fructose Corn Syrup,” grassroots concerns are leading to food manufacturers reformulating their products without the popular sweetener…
If they don’t, they should.
White papers, eBooks, case studies, best practice guides–when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools.
At the same time, they’re expensive to create. They’re also hard to get into the hands of the rig…
Placebo pills routinely beat Big Pharma medications in clinical trials. As more drugs fail to make the cut due to increased “placebo effects,” what does this say about the inner workings of the human brain and what does any of this have to do with marketing?
Since 1962, double blind testing wit…
Remember my recent post about having social media rejection syndrome? Well, did I ever learn a lot! It seems that most of the people who commented here at the Daily Fix, and in my LinkedIn discussion groups, use this social networking tool similarly. And, it’s not what I had anticipated. I decided…
Four hundred years ago, Italian astronomer Galileo Gaililei unveiled his newest innovation: a 3x telescope. This would enable him to prove a theory that would have profound impact on humanity: the Sun is the center of our solar system, not the Earth. I believe there to be parallels between this…
It was a Friday night in May and Amanda, as she professes often happens, was home alone and on her computer. More specifically, she was on Twitter.
And Amanda was about to leave a tweet that would set in motion a chain of events that would make her the most popular topic on Twitter, that would ne…
Imagine it is New Years Eve 2011, just two short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in social media.
Its now 2011 and everyone in your company has access to and the ability to ju…
