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I’ve been on a Facebook marketing kick lately and have been reading Clara Shih’s book The Facebook Era. I’m also eagerly awaiting my copy of Paul Dunay’s Facebook Marketing For Dummies as I know it contains invaluable insights.
In this post I want to ask a question that pertains to Facebook. First…
When you first start playing in the social media sandbox, you feel compelled to collect. Subscribers. Followers. Friends. The more the merrier–at least that’s what it feels like at first.
But what’s the point of all those “subscribers” if they’re not really connecting with your content?
Some…
Imagine the conversation around the weekly marketing meeting. The Boss arrives. The email team goes first:
“We saw some erratic results on response and revenues this week. I really don’t know why, but we think that Yahoo! is blocking some of our messages (I never got it in my personal account)&n…
Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room.
The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online…
Back in May I asked, “Wouldn’t it be grand if we could tap our collective intelligence and create our own marketing survey… with someone else taking care of the expense and legwork? A research project that that was truly ‘for marketers, by marketers’”?
Well, we did and Equation Research delivere…
An oxymoron you say? Well, the former Atlanta Falcons quarterback – who got sent away for organizing a dog-fighting ring and has been conditionally reinstated by the NFL and cleared to play in October – will be working with The Humane Society of the U.S.on an anti dogfighting community-based…
Participation and interaction is just one-half of the equation for social media success. Equally essential is the need for continuous real-time monitoring and tracking. Consumers have a powerful voice and their comments live forever in the “permanent record” of a search engine. Fair or not,…
Have you ever been in a conversation with other marketers and you get the sense that even though you are talking about marketing, sometimes you aren’t on the same page about how marketing should work, be implemented or the direction it’s headed?
I’ve been mulling this over after reading the review…
Do consumers recognize and seek out your brand? Do they buy directly from you or go through an independent dealer network? If the latter is your case, read on….
