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MarketingProfs Daily Fix Blog
A few weeks ago Marc Meyer of Digital Response Marketing Group had a simple, but impactful post on his blog that explains a basic social media conundrum: “I can show you how to use a social platform, but I can’t show you how to be social.”
Marc and I have put our heads together to come up with a l…
Tweens 8-12 are responsible for $40 billion annually in spending power! They probably know more about current brands than they do about history, current events, or civics. But, at what expense? Have marketers created Brand Brats?
Just ask parents of tweens today, and I’ll bet you’ll hear a saga. M…
In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement–the Cost per Advocate model will need to be born.
Cost per Acqui…
Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics replaced intuition as the primary method of evaluating talent and assembling a professional baseball team. And while Beane’s critics entertain some self-satisfaction from the recent mediocrity of the A’s,…
Best-selling author and Daily Beast Editor Tina Brown is queued up to keynote this September’s Digital Marketing World, and I couldn’t be more thrilled about it.
If you were a naysayer, you might be wondering what a writer and magazine editor might have to say to a room full of marketers. Well, if…
Several interesting research studies about consumer attitudes toward sustainable products and green packaging have been conducted recently. The Grocery Manufacturers Association conducted a study with Deloitte on the topic, titled: “Finding the Green in Today’s Shoppers: Sustainability Trends and…
As you may know, Steve Rubel has ceased publishing his long-tenured blog Micropersuasion in favor of using the lifestreaming application Posterous. According to Steve, lifestreaming is where it’s at, and I’ve no reason to argue otherwise….
We all do it. Regardless of how pragmatic, ego-less and open-minded we think we are, none of us are innocent here. We “satisfice.” Satisficing is the reason your elevator pitch failed after the first ten seconds, your product positioning was met with glazed eyes in the market and your brilliant idea…
Every company today is headed for a Brave New World of eCommerce …. and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website.
So wha…
In the United States, there are over 11 million meetings each day. We sit through more than 61 meetings each month. Most agree at least half the time is wasted… That’s 31 hours wasted each month. Multiply that by the number of attendees and their salaries and you’ve got some pretty sad numbers….
