Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
In fact I would argue it is here today.
Take a look at one of my last post on Hey Marketer: When was the last time you talked with a customer?
And then ask yourself–how long did some of those interactions take. For eample, the company I work for was able to resolve the issue for the person …
If two heads are better than one, imagine what fifty can come up with!
Do individuals on your team need help solving problems or drumming up new ideas? Why not work as a team to generate creative ideas? Why not try GroupChallenges?
A GroupChallenge is a simple and inexpensive way to–on an on…
I met a consultant who was helping a company build out and reinvigorate one of the sites they used for lead generation. Among his goals was this: Add 1,000 new pages of content to the site within a year….
Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate!
You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up …. they are real people whose lives changed…
Brandweek recently published a short article titled: “As Advertisers Shift Online, Consumers Have Qualms.”Apparently, a recent poll conducted by LinkedIn Research and Harris uncovered some noteworthy information. While marketers favor spending more of their advertising dollars online and seem…
I freely confess that I have a love-hate relationship with marketing.
I love branding, great advertising, effective communications. I find it immensely gratifying to sit with a client or partner and distill down their offerings to a core message and strategy. Wonderful stuff. However…
I hate shy…
We who work in Social Media and Word of Mouth Marketing tend to complexify matters that should be really simple. Here’s the simplest way you can generate terrific WOM: get the “little simple things” right before they turn into “big ugly things”
Scenario #1: Imagine spending a great deal of money w…
As a public relations professional, it’s easy to get caught-up in the importance of a news release. You spend hours writing it and tweaking it; the client obsesses over every word of it; it becomes the focal point of your announcement.
This tends to apply to any document that gets put into formal …
It’s an odd dynamic I see in play today–in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction.
As a former sale person, I used to schedule “ride-along” time with my sales team just to get out on sales calls and hear how we positi…
Traveling offers the perfect opportunity for creative inspiration. You get to experience out-of-the-ordinary sites, sounds, tastes, people, and culture. These help stimulate out-of-the-ordinary thinking and ideas….
