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MarketingProfs Daily Fix Blog
Business Week recently published a great article about the U.S. car industry. “Automakers Go on the Small-Car Offensive” asks some provocative and important questions. What will happen to GM and Ford’s nine new small car models “without the incentives of high gas prices and Federal subsidies?”
Int…
An obvious win for companies looking to jump into social media is in the customer support area. As more and more customers voice their opinions online, the choice is not if you should be responding using social media, but when are you going to start responding!
I recently saw figures from Josh Ber…
Reading Twitterville, it’s easy to get the feeling that I’m back in my home state of Texas, surrounded by friendly neighbors, family and loved ones. Sort of a small town feel, where people leave their doors unlocked and even strangers welcome you warmly.
Some readers may challenge this description…
I had originally shared these ten steps on crisis management and how to put together a plan over on Kami Huyse’s blog, Communication Overtones, but after last night’s PR 2.0 chat where we discussed crisis management and social media, I realized that so many companies still struggle with crisis…
At a recent Social Media event we got to talking about the Motrin social media [incident]. One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night. And by Sunday, Motrin has responded and removed the ads that started the…
New research regarding online dating websites shows that when it comes to presenting customers with choices, in fact “less is more.” And while marketers inherently know that too much choice leads to cognitive meltdown, sometimes we’re confounded with the best way to remove options presented to…
Pear Analytics recently released a white paper that classified 40.5 percent of Tweets worldwide as “pointless babble” and only 8.7 percent as having “pass-along value.”
Naturally, the marketing universe blew up in controversy while the skeptics cackled with glee and piled on with more than a few “…
Someone actually rejected my LinkedIn invitation recently. She didn’t just delete it or ignore it; she actually sent me a message saying why she is rejecting me! Now, I have social media rejection syndrome!
Yes, this really did happen to me. Check out this rejection reply…
Hi, Elaine,
Thanks for…
Interesting article in a recent issue of Brandweek. “Call It Back to School 2.0″ highlights a shift in back to school marketing by JC Penney, OfficeMax and Staples. These three major retailers for kids’ back to school needs have allocated heavily into social media campaigns, according to the article…
The brouhaha over reports that the White House may have “spammed” some Americans might actually be good for the email industry. Really. Stay with me here. Consider that hearing everyone all up in arms over the need for permission in email marketing might actually help those marketers who do gain and…
