Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me.
There was a section on books that were “Frequently Bought Together” with my book. Obviously it lis…
Once upon a time, I worked with a guy with a major attitude problem. Among other things, he had issues identifying the line between professional and ‘inappropriate at the workplace’ behavior and, somehow, it was always “someone else’s fault” when his projects went sideways… which was most of the…
As marketers, sometimes we are siloed in one area or a few areas during our careers. For example, there are branding, lead generation, PR, sales, supply chain and product marketing experts. Some companies favor hiring an expert or specialist versus “a Jack/Jane of all trades” when it comes to hiring…
by Samir Balwani
Would you believe me if I told you that most of the time the reason a social media campaign fails is because of a single obstacle? What if I told you the brand itself was the reason?
Interestingly enough, a brand’s point of view, and culture can be sabotaging their online marketing….
“America Runs on Dunkin” goes the tagline. Now, apparently, Dunkin’ Donuts has added a new site: www.DunkinRun.com, that is being touted by the company as a new venture in social media, as recently reported in MediaPost’. “The designated ‘runner’ can now initiate a group order through the site via…
Recently, I had opportunity to speak with Alicia Thompson, VP of Communication and PR for Popeyes, the fried chicken restaurant chain started in New Orleans years ago by restaurateur Al Copeland, regarding their social media marketing communications strategy. (Popeye’s corporate offices are now…
I predicted back in January that 2009 would be the year of the email marketer. Times got rough mid-last year and executives were scrambling to maintain revenue and keep customers happy. With email marketing’s high ROI and low investment – and seemingly endless capacity for earning higher and…
There has been a lot of much needed discussion around social media ROI but I think this is just a small topic in the overall world of marketing accountability. Here are a few things for you to consider…
A study by the CMO council found that LESS than 20% of top technology marketers surveyed ha…
I thought that the Godin One (or possibly Mack Collier) had come up with the idea that companies should emulate rock bands and cultivate fans, not customers. But it turns out the genius behind this concept was the equally bald (as Seth, not Mack) but far nerdier Roger Blackwell, erstwhile professor…
