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MarketingProfs Daily Fix Blog
Executives are fond of iterating well-worn phrases that have become so overused, so trivialized, that they’ve been rendered meaningless. One of my favorites: “Our greatest asset is our employees.” Wish I’d received a quarter every time I’ve heard that one.
Having said that, the really smart compan…
The Chipotle restaurant chain just announced that it will sponsor free screenings of the newly released documentary film, Food Inc. Kudos to them. There is something very authentic about allowing your brand to become vulnerable in this way. By inviting its customers to see the ugly truth, Chiptole…
I was delighted to be the email advocate on a panel on “Creating an Environment for Viral Marketing Success,” moderated by entrepreneur and author Guy Kawasaki last Thursday. It was a virtual complement to the SmartBrief Buzz2009 event, held in Washington DC with more than 80 association executives…
I am intrigued by Frito-Lay. Having not eaten a Frito for years, I must say that the endeavors of this brand compel me to once again munch a bunch.
Two recent activities in particular are brilliant. Yes, of course, for the actions, but most importantly for the intent and motivation that guide thei…
Strategic planning helps marketers answer what to sell, who will buy it, and how to beat competitors in the marketplace. However, in today’s volatile and chaotic marketplace, some executives argue that it’s better to “fly by the seat of your pants” and skip forecasting. What happens when strategic…
by Tom Blue
In case you aren’t familiar, freemium is defined as a business model that gives a portion of its services for free and a portion of its services for a fee.
Freemium is Currently Hot
Over the past year fremium has become a hot topic in the tech community. The concept gained some ground …
What gives? Wouldn’t you think this would be the worst possible time to for McDonald’s to launch more expensive Angus burgers? Will premium products of any sort sell in this tight economy? Obviously, McDonald’s is betting these will.
After years of testing its premium Angus burgers in 1000 of its …
The news that BusinessWeek is now up for sale puts to rest any doubt that traditional publications are in a death spiral. This may be old news to my counterparts in Silicon Valley, who have been writing off “traditional publications” for years. But I always felt there would be a handful of business…
Last week, my friend Jason Baer said on Twitter, “People are going to freak out when they see the 8-part Art of Social Media webinar series that @marketingprofs has cooked up. Amazing lineup.”
Well, prepare to freak.
Or at least be psyched that this week we launch an 8-week Social Media Summer Ser…
What’s going on in Consumerland? It’s awful out there. First, it was the fiasco with the airline and the travel agency that booked our flights, followed by a ridiculous experience when I tried to print our vacation photos. Thank goodness we had a good time at our destination, ’cause traveling SUCKS!…
