The best, most productive, brainstorming session has three key things going for it:
(a) the right people, in
(b) the right place, using
(c) the right process.
Letter (a) “the right people” is the most important. And “the right people” is about two things…
(1) The right participants and
(2) the rig…
Archive for July, 2009
Friday, July 31, 2009
The Best Brainstorming:?Nine Ways To Be A Great Participant
The Best Brainstorming: Nine Ways To Be A Great Participant
The best, most productive, brainstorming session has three key things going for it:
(a) the right people, in
(b) the right place, using
(c) the right process.
Letter (a) “the right people” is the most important. And “the right people” is about two things…
(1) The right participants and
(2) the rig…
Thursday, July 30, 2009
Forget Audience Segmentation – Segment by Conversation!
Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. It was revolutionary at the time because as most who marketers were beginning to experiment with Social Media fell into the trap of implementing the latest “shiny object” which…
Forget Audience Segmentation …. Segment by Conversation!
Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. It was revolutionary at the time because as most who marketers were beginning to experiment with Social Media fell into the trap of implementing the latest “shiny object” which…
Via Rail Stays on Customer Loyalty Track by Apologizing Well
How a company reacts to adversity reflects the humanity of an organization…and shows its true colors more than almost another situation it might encounter. Repairing the emotional connection well is a hallmark of companies we love. It makes us love them even more.
Via Rail, Canada’s national p…
Wednesday, July 29, 2009
How Retailers Are Teaching Consumers to be Disloyal
Barrie, a supermarket industry insider and insightful contributor to my recent post: How Can Supermarkets Differentiate made a great statement: “Until retailers begin to step out of their traditional boundaries and create truly ‘customer-centric’ marketing programs, consumers will continue to do…
Zero Latency: The Next Arms Race
In the near future, your company may be competing with a computer. In fact, companies with the fastest computers, most sophisticated algorithms, technical know-how and most complete data sets will begin to separate themselves from competitors. In a world where milli-seconds will make or break your…
Tuesday, July 28, 2009
Email Marketing: Sent Does NOT Mean Delivered
A recent survey of more than 180 marketers from around Europe found that many don’t understand if their email is really making into the inbox or if it is being junked or lost in space. Email marketing firm Return Path shows that marketers have not been quite diligent in making good on the…
Email Revenue Preservation = Real Revenue
If you could go into your boss’ office and say, “I can show an additional 15%-20% on the bottom line next quarter from our email marketing” wouldn’t that be a good thing?…
Monday, July 27, 2009
Social Media Won’t Work if You Aren’t Social
Lately I’ve been paying closer attention to how people use social media. Not just their usage of the tools, but how they use the tools to interact with other people.
What I’m noticing, and surprisingly this comes from the so-called ‘experts’ as well, is that many people can be decidedly anti-socia…
