Most of the data that is standard in email marketing reporting is of little value to executives. Very few executives give a hoot about opens and clicks. In fact, very few marketers even look at their email system reports (I can’t make this stuff up!). Precisely because they aren’t helpful in…
Archive for June, 2009
Wednesday, June 3, 2009
What You Should Be Measuring (Or, Email Reports That Help You Keep Your Job)
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Is Twitter a Business Tool? Yes!
I just returned from 140|The Twitter Conference, held in Mountain View, CA, last week. BTW, despite indications to the contrary, it was the first Twitter for business conference. (Not exactly the same focus as TWTRCON, but business-centric nonetheless.)…
Tuesday, June 2, 2009
Perishing for Lack of Vision
Marketing executives should have a pulse on shifting consumer preferences, macro-economic conditions and emerging competitors. However, in forecasting the financial crisis of 2008 and beyond, most marketers (and economists for that matter) failed to accurately “call” the collapse, even though signs…
Is the Idea of ‘Business-Minded Charities’ an Oxymoron?
For many years now, I have bellowed a mantra to anyone who will listen. In order to succeed, charities must operate with the head of a business and the heart of a nonprofit.
I can’t count how many times I’ve seen nonprofit professionals cringe at the thought of adopting a business mindset. Sometim…
Monday, June 1, 2009
Coca-Cola’s New PlantBottle?
As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they’re coming at a faster clip these days. I recently blogged about SunChips new biodegradable bag. Now, on the heels of the recent…
Coca-Cola’s New PlantBottle?
As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they’re coming at a faster clip these days. I recently blogged about SunChips new biodegradable bag. Now, on the heels of the recent…
Coca-Cola’s New PlantBottle™
As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they’re coming at a faster clip these days. I recently blogged about SunChips new biodegradable bag. Now, on the heels of the recent…
Can Twitter’s Growth Continue?
The most recent numbers from Nielsen indicate that Twitter grew 1,382% year-over-year, registering a total of just more than 7 million unique visitors in the US. Not only is that huge growth in one year, but in one month like in January, Twitter.com clocked 4.5 million unique visitors in the US,…
