Economist Jeff Rubin, author of Why your world is about to get a whole lot smaller: Oil and the end of globalization was interviewed on CNN’s “Your Money” this past weekend… and guess what? Our lives are about to change. “Our cars, our homes, our whole world has been getting bigger in the cheap…
Archive for June, 2009
Tuesday, June 9, 2009
Are Marketers Ready for the End of Globalization and New Reality of Localization?
Continue reading "Are Marketers Ready for the End of Globalization and New Reality of Localization?"
Is Twitter the Next Channel for Contact Centers?
If you have never seen this web page http://twitter.zappos.com/ – you should! With legions of Twitter-ers on staff – 432 to be exact – Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question – what impact will Twitter have on today’s customer contact…
Monday, June 8, 2009
Getting Started with Social Networking
It can be a bewildering task for those just getting started with social media/on-line networking. What should I expect? What networks to join? What are the “rules”? How do I begin?
Fortunately, there is help – the social networking crowd is very giving and supportive. There are many reasons why bu…
Should a Facebook Page Be Part of Your Digital Marketing Strategy?
Mashable asks, “Is social media making corporate Web sites irrelevant?” and points to a Facebook Page set up by Vitamin Water. Paul Dunay, in a recent MarketingProfs Daily Fix post, asks,”With Facebook Pages, who needs a Website?”
Following suit, I ask the question, should a Facebook Page be part …
Friday, June 5, 2009
Got 2 Minutes? Take Our Short Social Media Measurement & Monitoring Survey
How important is social media monitoring to your company? Do you feel your company is adequately measuring its social media campaigns? What are the biggest hurdles to this type of measurement?
These are some of the survey questions we hope you’ll help us answer as part of an upcoming special repor…
How to Break the ‘Curse Of Knowledge’
Remember how green you felt interviewing for your current job? All the grand ideas you had for the company and your role? Remember how you were excited, yet intimidated by what was to come?
You were a newbie.
Now you can’t get your product out of your head. You eat, shower, live-and-breathe your …
Thursday, June 4, 2009
The Seven Habits of the ‘Just Good Enough’ Marketer
Or: Breaking the Curse of the Corporate Perfectionist …
Twitter Could Be a Problem for Some Marketers
Since I’m fairly new on Twitter and still trying to sort it out, an article in the current issue of Advertising Age caught my eye. “Michelob joins keg party at Twitter, but will its tweets draw heat?” asks the headline, while the subhead makes reference to the age-verification problems that added…
Podcast: Google Wave, Google Local Business Center, Opt-in Email Strategy
In this Marketing Over Coffee we discuss Google, Social Signals and Confirmed Opt-in….. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on the technology front.
Direct Link to File
S…
Wednesday, June 3, 2009
More is Better. Or Not.
The industry I work most closely with, pharmaceuticals, is being forced to question its sales model. Over the years, pharma focused on “reach & frequency” – more sales reps repeating the brand message more times to more doctors. This led to an arms race among pharma companies, fielding ever-larger…
