The digital medium is on the cusp of a large paradigm shift with warning shocks already rippling through the industry. A new lexicon is being written – always an indication of a new frontier– as early adopters seek to insulate their expertise: RTB, exchanges, yield managers, buy-side…
Archive for June, 2009
Tuesday, June 16, 2009
Digital Planning in the Performance Age
Continue reading "Digital Planning in the Performance Age"
No Patience for the ROI of Social Media Discussion
In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then.
How did they do it? W…
Monday, June 15, 2009
How Much Power Does Brand Equity Really Have?
Harris Interactive’s latest EquiTrend study bears out conventional marketing wisdom in a recent MediaPost article: Poor Economy Heightens Brand Equity. The gist: when the economy turns sour, consumers “tighten their grip on brands they are loyal to; they don’t run to the label with the lowest price….
Blogging Is Dying; Twitter Is to Blame
It’s bad enough that society is already suffering from MDD (Media Deficit Disorder) …. a modern day, technology-led version of ADD. We can’t seem to do any one particular task well anymore, because we’re so busy juggling multiple things at the same time. Our attention spans have shrunk to the…
Friday, June 12, 2009
Eliminate Contradictions and Enhance Your Brand
The meal was delicious, but the service was slow. The hotel was comfortable, but the air conditioner was loud when it kicked on during the night. The iPhone is handy but why can’t you cut-and-paste text? I prefer that Starbucks because the staff is friendlier.
Creating a product, service, or bran…
Thursday, June 11, 2009
Stephen Berlin Johnson Talks About Twitter: ‘An enormous opportunity…’
Those of you who attended the MarketingProfs B2B Forum this week got a chance to see Steven Berlin Johnson’s Monday keynote. As it turns out, it was amazing timing, since Steven’s cover story on Time magazine debuted only a few days prior.
The cover featured a tweet Steven posted on Twitter about…
The Demise of the 100 Calorie Pack
It seems the recent juggernaut Kraft created with its mini-munchies in the guise of 100 calorie packs has cooled off substantially. As Brandweek put it recently, “100-Calorie Packs Pack It In.”
Who can forget the excitement that was generated when 100 calorie Oreo Thin Crisps debuted in 2004? The …
B2B According to Me
If you attended the MarketingProfs B2B Forum earlier this week, and you blog about it, you could win a pass to our Digital Marketing Mixer this fall in Chicago.
We are looking for blog posts (both video and text) that talk about the 2009 B2B Forum in Boston, and will award special recognition to p…
Wednesday, June 10, 2009
Email and Social Marketing: True Love Always?
Social marketing gives us that giddy combination of exciting and terrifying. Makes your heart thump. Some people think that email marketing by comparison is old-school and boring. I say there is nothing sexier than the high revenue and ROI from the email channel.
No need to take sides, my frien…
Is Twitter a Critical Part of your Resume?
The short answer is …. YES!
In a recent article in the NY Times called Tweeting Your Way to a Job. They talk a lot about people who have found a new job Tweeting for an employer. Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, ana…
