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MarketingProfs Daily Fix Blog
One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve.
Whether you are a small local business, or eve…
There are countless conversations happening online. We’re beyond the point of brands knowing they need to join those conversations. They do. What they may not realize is that the longer they wait to jump in, the more work they’ll have to do before they can ask for customer’s business.
Since its mo…
This week, we introduced a new home page at MarketingProfs.com. Go check it out. I’ll wait.
You back? Good. We made the changes to reflect two things: the increasing “daily-ness” of our site, and new regular home for Premium content.
Here’s what you see, specifically: MarketingProfs Daily has rep…
Nothing gets your attention like a catchy title. A recent Forbes magazine article: “I Took Over The Company From Crooks” sure got mine. I read the entire piece, which is short and very directly written by Todd Wille, the man who took over ailing Unify Corporation, teetering on the edge of collapse…
Ok, let’s say you are searching the web for a new fishing rod. You find the right website but you are having trouble locating the right rod and reel combination. Frustrated you consider giving up but give it one last shot and decide to call the 800 number on the site. And instead of getting the…
If you were to put a few talented musicians or skilled screenwriters into a room and mandated them to write a Grammy-winning song or Oscar-winning blockbuster, could they do it?
There is no telling. They could try. But, they wouldn’t know until they went to market, and the song or movie caught on…
This week I came across two articles that helped clarify an issue I’ve been pondering for many months: why is it hard for so many companies to make the leap into the new world of social media?
The first piece was on the art of digital small talk (social media discussions) in the Wall Street Journa…
How do you learn about local news? You know …. news or content that’s particularly relevant to you in a specific geographic area? Perhaps about an event that has taken place or one yet to happen or maybe a local store grand opening.
Would a Google alert work? Might your personal network of fr…
Historically, the Industrial Revolution and subsequently, the “technology revolution,” were predicted to enable more leisure time for workers. Yet, when we take a look around us, we see overwhelmed, stressed-out people attempting to manage multiple communication channels in their business and…
Chinese brands have come a long way since the days of Mao where coats and boots came in two colors and consisted of dubious quality. Rising in complexity and caliber, brands such as Haier and Chery are not content to rule the middle kingdom and instead seek to invade new markets. Forget bringing…
