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MarketingProfs Daily Fix Blog
Attendees who blogged about the MarketingProfs B2B Forum (and let us know about it) had the opportunity to win a pass to our Digital Marketing Mixer this fall in Chicago. Well, the votes are in, and here are the winners!
We looked for blog posts that talked about the 2009 B2B Forum in Boston, and …
Good question, isn’t it? Have you ever found yourself in a mall store and due to being in virtually the same environment as every other store, and being surrounded by virtually the same merchandise, have you had to step back outside the store and glance up at the sign to ascertain which store you’d…
This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is that?
Does Google have any idea how long would it take me to go through 64 Million responses? One day we are going to look back at the …
Have you heard about the Denny’s Allnighter? What about the Denny’s ‘Creature Comforts’ campaign? No? That’s okay; I didn’t either. It’s probably a sign of the times that I am too old to appreciate staying up until 2AM and heading to Denny’s for some grub after a night out.
That said, I do remembe…
When I wrote about the experiment Mars did with its Skittles.com site a few months ago, some people turned up their nose considering it little more than a rip-off of something advertising agency Modernista tried a year earlier.
Basically, Skittles.com itself is a “widget.” Links in the primary nav…
So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform.
What you are about to see is a number of ideas I ha…
This week we lost three icons: Ed McMahon, Farrah Fawcett, and yesterday, shocking news of the passing of Michael Jackson. Without straying from the topic of this site, a tribute… Key lessons of branding, featuring Michael Jackson song titles.
Follow these key steps and you’ll find branding A-B…
When you joined MarketingProfs did you ever consider yourself to be part of a community of over 320,000 marketers? Well, you are! I know it’s a huge number of nameless, faceless people to think about, but as you know, with more people embracing social media tools and how we all seem to know another…
I first heard the hockey/figure skating analogy from Evan Grossman, an old friend and former client. Evan was a founder of HookMedia back in the late 90s, a pioneer in online advertising. He used the analogy to compare the then-nascent field of digital media planning to traditional media. It went…
Ther term “social media advertising” is, to some, an oxymoron. They will tell you it doesn’t work for the simple reason that people don’t visit social networks to view advertising, but to interact with their community. It’s a mindset issue.
You may be familiar with the recent report by Knowledge N…
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