As social media usage continues to skyrocket, companies are trying to get up to speed on not only using these tools, but finding a way to successfully integrate them into their existing business strategies. At the upcoming MarketingProfs B2B Forum, Sandy Carter will help attendees not only learn…Continue reading "Q&A with IBM’s Sandy Carter: What’s the Recipe for Marketing Success with Social Media?"
Archive for May, 2009
Thursday, May 7, 2009
Wednesday, May 6, 2009
As China slowly transforms its economy from dependence on exports to one driven by consumers, the emphasis will shift to retail sales. Indeed, with nearly $9 trillion lost in Western stock and housing markets since 2008, the world urgently needs a new consumer. Marketers–will the Chinese…Continue reading "China: Implications of an Emerging Middle Class"
Notes from a speech by Paul Saffo, Professor from Stamford University, the opening speaker at the World Innovation Forum.
Any interesting change looks like an S curve …. except in Silicon Valley where it looks like a hockey stick
The ghost behind the S curve is Moore’s law …. i.e. the …
Tuesday, May 5, 2009
Frozen food is a gamble if ever there was one. Sometimes you luck out and lunch is a 5-minute microwaveable miracle. And other times? You kick yourself for being so easily seduced by the scrumptious images on the package– since the product inside tastes less like those pictures and far more…Continue reading "What Marketers Can Learn from the Frozen Food Aisle"
When times get tough, enterprising small business owners rethink their strategies and MOs in order to survive and thrive. Apparently, the old adage: “there’s strength in numbers” has taken on a whole new meaning these days. A recent LA Times article points to exciting possibilities if business…Continue reading "Of Rethinking & New Possibilities: ‘Co-opetition’"
Monday, May 4, 2009
Frankly, it’s just not a fun time to be a marketer. Those who have a job are fearful and waiting for the axe to fall and those without a job are struggling to secure one in a sea of rough competition. How can marketers prove their value during a recession?
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Frankly, it’s just not a fun ti…
Saturday, May 2, 2009
Friday, May 1, 2009
Wednesday marked the 100th day President Obama has been in the White House.
It has become media tradition to report on the president’s progress to date, first impressions, and how well he has kept to his campaign promises.
Obama shared he is “proud of what we’ve achieved, but not content.”
CNN di…Continue reading "100-Day Report Card"