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MarketingProfs Daily Fix Blog
The hospital gown has been around for centuries. It’s no news that the ill-fitting, dignity-stealing flimsy covering clearly needs an overhaul.
The problem is, the way products are designed and redesigned needs an over-haul as well. In the case of this hospital gown, The Wall Street journal, in t…
Has your company embraced the social media “mindset?” I’m troubled that many marketers quickly incorporate the social media “toolset,” without first understanding the underlying philosophy which drives their use.
Companies must first inculcate social media’s mindset to experience maximum benefit. …
If anybody missed it, a few days before Earth Day last month, Pepsico FritoLay gave an interesting glimpse into its new packaging for its SunChips brand in a splash of TV ads. Spot: An empty SunChips bag slowly deteriorates on the ground before the viewer’s eyes. Upshot: The biodegradable bag is…
Takeaways on a speech by Dr Vijay Govindarajan speaker at the World Innovation Forum.
When you visualize your strategic plans visualize your plans in 3 boxes:
Box 1 – Managing the Present
Box 2 – Forgetting the Past
Box 3 – Creating the Future
Most organizations over focus on Box 1! And strategy i…
A business can easily charge more when a person super-sizes their meal. Yet it’s not so easy for companies that charge more due to a person’s size. And a company can charge higher fees for users needing more bandwidth when hosting multiple Web sites. But it becomes very tricky when a company scales…
If you’re anything like me, your experience with LinkedIn looks something like this chart illustrates, below. To be clear, I don’t consider myself a power user. I fully acknowledge that there are millions of people who have seen the potential of LinkedIn from the beginning, and have taken full…
You’ve seen them. The links to tiresome posts proclaiming that you, too, can “gain 8,000 Twitter followers in 30 days!” As if that suddenly makes you a social networker.
I can also pick up 8,000 soda bottles to be recycled in 30 days. But that doesn’t make me Dr. Pepper.
Everybody that does social…
Companies are still struggling to determine social media ROI. There are some quantifiable metrics that are being used to determine ROI such as keyword rankings, site traffic, conversion rates, sales, etc. However we’re still missing a piece of the puzzle.
The reason why it’s difficult for a lot of…
Here’s a case study on how GlaxoSmithKline is building an emotional strategy in its business
GSK was represented by Donna J. Sturgess at the World Innovation Forum.
Now more than ever before emotion is saturating buying decisions and marketing needs to tap into this and use new ways to research a…
“Shouting is not necessarily about making you heard. It’s about making you interesting. And getting you noticed.” This quote is by Andy Nulman, and found in his book “Pow! Right Between The Eyes” – the book about surprise marketing.
Shouting – helping you stand out from the crowd – is one of the …
