By Lou Thurmon…Continue reading "Guest Post: Selecting the Right Lure"
Archive for May, 2009
Wednesday, May 20, 2009
Tuesday, May 19, 2009
Walt Disney’s Experimental Prototype Community of Tomorrow (EPCOT) was a project of grandiose scale and lofty ideal. And while Disney passed away before his project became reality, EPCOT offers marketers four key takeaways (maybe more) in how to define problems, build on success, maintain…Continue reading "What Marketers Can Learn from Walt Disney’s EPCOT Project"
TJX–parent company of T.J. Maxx and Marshall’s–has cleverly launched its first joint marketing campaign, per MediaPost’s Marketing Daily article, TJX to Launch Joint Marketing for T.J. Maxx, Marshall’s, Seek Shopping Interventions.
The advertising spots: fashionistas chase down errant …Continue reading "TJX: Pushing New ‘Shopportunities’"
Monday, May 18, 2009
Oprah tweets, Ashton bests CNN, and even my hometown cops have an account. I’m talking about Twitter, of course.
By this point, you are likely well aware that Twitter is a big deal. You know that it is more than a bright and shiny new toy. You know that it’s a valuable tool that can help businesse…Continue reading "New Today: ‘Twitter Success Stories’"
Here are some takeaways on a speech by C. K. Prahalad speaker at the World Innovation Forum.
So we are beginning to see the impact of current economic crisis. The bad news is there is going to be significantly more regulation in the future but the good news is there is a tremendous access to globa…Continue reading "Growth Through Disruptive Innovation"
Friday, May 15, 2009
Is your laptop colorful and a little smaller? And, if so, does that automatically make it a “woman’s computer?” I don’t think so. But, the new Della (Dell Computer) approach could make a person wonder. It seems to be a classic case of “marketing to women 1.0″ in a 2.75+ world.
So yes. There h…Continue reading "Della Disaster: What Makes A Computer ‘For Women’?"
Community …. the cultivated group of loyal users that you’ve built your platform around and equally, have helped you get your site to where it is today. Many of them have been through the same ups and downs that you have gone through; the outages, feature releases, server/database issues, and…Continue reading "Is Your Community Considered Your Customers?"
Thursday, May 14, 2009
Whether it’s due to constant stability issues/outages, or tweaking the site’s functionality, Twitter has constantly found a way to irritate it’s unusually loyal users. This week’s dustup over Twitter suddenly changing which replies you can see has me wondering, how much longer will Twitter’s loyal…Continue reading "When Will Twitter Wake Up?"