By Lou Thurmon…
Archive for May, 2009
Wednesday, May 20, 2009
Tuesday, May 19, 2009
What Marketers Can Learn from Walt Disney’s EPCOT Project
Walt Disney’s Experimental Prototype Community of Tomorrow (EPCOT) was a project of grandiose scale and lofty ideal. And while Disney passed away before his project became reality, EPCOT offers marketers four key takeaways (maybe more) in how to define problems, build on success, maintain…
TJX: Pushing New ‘Shopportunities’
TJX–parent company of T.J. Maxx and Marshall’s–has cleverly launched its first joint marketing campaign, per MediaPost’s Marketing Daily article, TJX to Launch Joint Marketing for T.J. Maxx, Marshall’s, Seek Shopping Interventions.
The advertising spots: fashionistas chase down errant …
Why Is Measuring Lead Gen in Social Media So Hard?
This isn’t a new problem …. how to measure lead generation from online activity is as old as the web itself. Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised.
Take for example a car company …….
Monday, May 18, 2009
New Today: ‘Twitter Success Stories’
Oprah tweets, Ashton bests CNN, and even my hometown cops have an account. I’m talking about Twitter, of course.
By this point, you are likely well aware that Twitter is a big deal. You know that it is more than a bright and shiny new toy. You know that it’s a valuable tool that can help businesse…
Your Weakest Links Might Just Become Your Strongest Chain
Being weak in business is a negative and is, obviously, the opposite of strong. And strong is where the prestige is, right? Strong brands, strong products, strong reputations, strong online presences. Well, leave it to social media to turn that notion on its head! In social media, weak is stronger…
Growth Through Disruptive Innovation
Here are some takeaways on a speech by C. K. Prahalad speaker at the World Innovation Forum.
So we are beginning to see the impact of current economic crisis. The bad news is there is going to be significantly more regulation in the future but the good news is there is a tremendous access to globa…
Friday, May 15, 2009
Della Disaster: What Makes A Computer ‘For Women’?
Is your laptop colorful and a little smaller? And, if so, does that automatically make it a “woman’s computer?” I don’t think so. But, the new Della (Dell Computer) approach could make a person wonder. It seems to be a classic case of “marketing to women 1.0″ in a 2.75+ world.
So yes. There h…
Is Your Community Considered Your Customers?
Community …. the cultivated group of loyal users that you’ve built your platform around and equally, have helped you get your site to where it is today. Many of them have been through the same ups and downs that you have gone through; the outages, feature releases, server/database issues, and…
Thursday, May 14, 2009
When Will Twitter Wake Up?
Whether it’s due to constant stability issues/outages, or tweaking the site’s functionality, Twitter has constantly found a way to irritate it’s unusually loyal users. This week’s dustup over Twitter suddenly changing which replies you can see has me wondering, how much longer will Twitter’s loyal…
