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MarketingProfs Daily Fix Blog
It is nice to hear rumblings of the recession coming to an end, but we’re not yet in a “Take This Job And Shove It” economy.
While things at work may not be – shall we say – optimal… You know you’re not going to get sympathy about your “crappy job” at Friday-night drinks when at least one of the…
Throughout the last 24 hours, word has spread quickly that the New York Times appointed Jennifer Preston as the news organization’s first Social Media Editor. As usual, the reaction to a positive and courageous first step forward into social media by a large corporation is…
Snarky
Off-base
Reas…
This post was composed in collaboration with Mike O’Toole. – MTG
The production and distribution of informative content has been part of marketing for a long time, particularly in the B2B space. Today, however, every aspect of content-based marketing is undergoing a radical transformation.
Broadly s…
When it comes to innovation we often get hung-up on creating something completely new. While this approach is usually the most exciting, it isn’t the only way to launch an incredibly successful product or brand. In other words, innovation doesn’t have to come from invention. It can also come from…
It all started with niche companies like Seventh Generation and Method. A move to clean up the cleaners, as it were. To take the toxic chemicals out of cleaning products and replace them with natural surfactants that would do the job. Those entrepreneurial companies, and others, pioneered…
Directly on the heels of the Knowledge Networks report on social media marketing, which indicates the value of social media for marketing purposes is marginal at best, comes this…
Keynoting at the Interactive Advertising Bureau’s Social Media Conference earlier this week, Forrester Senior Analys…
As consumers shift from a “I want” to a “We need” buying philosophy, your marketing needs to adjust, too. Here are a number of statistics and trends to get you thinking along the right lines.
News flash: Enormous change has taken place in the US and global economies over the past few years. Those…
“The only way to please people who expect it all is to give them what they don’t expect. When they least expect it.” That is…Surprise them.
This is the premise of Andy Nulman’s latest book, POW! Right Between The Eyes! Profiting From The Power Of Surprise Marketing.
Surprise delivers what, Andy…
Should marketing carry a quota on revenue?
The answer is yes according to Joe Payne, CEO of Eloqua, a marketing automation software vendor (far left in photo, below). Approximately 30% of the Eloqua marketing team’s pay is contingent on Eloqua achieving its revenue objectives.
I recently spoke wi…
