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MarketingProfs Daily Fix Blog
The statement “Sell the benefit, not the feature” may be found within the first five pages of most Marketing 101 books.
However this advice is misleading, customers don’t purchase because of the benefits. They buy because the benefit of the benefit.
The features are the facts.
The benefits commun…
by DJ Francis
In the midst of a recession, most marketers are preoccupied with keeping their current job. Unemployment continues to rise and job opportunities are scarce.
That’s why you must take full advantage of any opportunities to improve your job prospects. The tips below illustrate ways for yo…
Usually I write for the B2B marketer who is conducting lead generation programs.
Today’s post is for the marketer who is the program.
As an out-of-work marketer, you may be looking for innovative ways to search for your next position. If you are the proverbial cobbler, you may have neglected th…
In Western countries where internet and social media marketing is the hot topic, some marketers have called a time of death for the traditional 4Ps. And while marketers in Western countries debate whether the 4Ps are pertinent in their markets, Chinese retailers are discovering that the traditional…
Having done my time in the online reputation management trenches, I would like to share some of what I’ve learned. I’m sure a lot of folks out there have insights to add to this discussion and I heartily invite you to do so!
Lesson 1: Research Before You Respond
I handled communications for a temp…
I am officially up and running now in my 6th week here at Avaya and loving my new role. And what has been really interesting for me to see was the difference between organizations when it comes to things like social media.
One of the things I was pleasantly surprised to find in the first few days …
An interesting article in the Wall Street Journal caught my eye recently. On the surface, it doesn’t look like much. But like most things, if we dig deeper and connect some dots, we’ll see a major new trend emerging.
The article, “Campbell Soup Looks Outward For New Products, Ideas,” speaks of the…
Since I’ve written about the business models of social media (with much nay-saying by some of the comments I’ve received), you might not be surprised that I was taken aback this past week when rumors flew around about Google buying Twitter. Aside from the back and forth about whether blogs or…
I have hope. I have hope that people will smile again. I see them smiling already. I have hope that the small, non-expensive kindnesses being offered by merchants are being remembered and will be repaid with customers who swarm back to them when their wallets are full again. And I have hope that…
