by Kevin Horne …
Archive for April, 2009
Friday, April 17, 2009
Thursday, April 16, 2009
Is Twitter Revolutionizing CRM?
The toll-free number.
The email to tech support.
The Tweet?
Is Twitter the natural evolution of customer service? The immediacy and transparency of tweeted support is all the rage, with defined case studies (@ComcastCares, @JetBlue) and emerging software to enable and track it.
The software suppo…
What Works in Email (Even Now)
No one’s got a big budget these days, but we’ve all got big goals. For email marketers, the pressure is high to build the file, despite the lack of resources. Get actionable tips from three direct marketers on what works now.
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The high attendance and palpable energy at the Marketing Pro…
Wednesday, April 15, 2009
Hold The Plastic Marketers, People Want Pure.
Susan Boyle’s debut performance on Britain’s Got Talent last Friday has done nothing short of surprise, amaze, bewilder, bewitch, inspire and transfix millions and millions of people. Not too bad for a first-timer that the audience had scoffed and scowled over before she belted her first note, eh?…
Guest Post: What Companies Can Learn from the President
by Len Kendall
Depending on how you look at it, the U.S. Government is one of the largest companies in the world. On March 24th, the “CEO” of this “company” utilized a Digg-Like voting system to address the most common questions that American’s had on their minds.
More than 13,000 different questi…
Tuesday, April 14, 2009
‘Targeting’ Women Indeed: Satirical Wisdom
Though Jon Stewart reigns eternal as the satire king on the political front, there may be a young woman who takes the crown on the marketing front: Sarah Haskins of Current TV. When I recently came across her work, thanks to MP’s own Ann Handley, I discerned a teaching tool within her Target:…
Will a Wisp Propel Colgate Forward?
Business Week published its 50 Best Performers in the magazine’s April 6th issue. The caption, “Our 13th annual ranking of the top-performing companies in America shows innovation remains a powerful engine of success.” No surprise there.
Consumer product companies have long known that continually …
Monday, April 13, 2009
10 Tips for Twitter Un-Marketing
Social Marketers beware. Tapping in to highly vocal, critical, loyal, active and chatty network on Twitter may seem like a great opportunity – but it isn’t for the faint of heart. Further, you can’t just take traditional marketing tactics, throw stuff at the wall and see what sticks – or you may…
Is Negative Optioning Still a Viable Marketing/Billing Tactic?
I recently registered for a business summit that includes a year’s subscription to a national business publication. If I don’t want to receive this magazine, I need to send a copy of my registration e-mail to a third-party fulfillment company in order to get $12 refunded. What would you do? What do…
