Do you suffer from Emalfeasance? (“A particular kind of guilt caused by a pile of unanswered email”) Are you a Social Notworker? (“Someone who spends their workday on Twitter.”) Or do you occasionally endure Connectile Dysfunction? (“A sudden and expected loss of internet access.”) All of these are…
Archive for April, 2009
Thursday, April 23, 2009
Introducing the Marketer’s Addictionary
Continue reading "Introducing the Marketer’s Addictionary"
On Mashable: Inside the Minds of Twitter Users
We know plenty about Twitter’s crazy growth rates and mushrooming membership. We know about brands on Twitter, celebrities on Twitter, politicians on Twitter. We know Twitter apps, hashtags, trends, tools, tips and tricks. But we understand less about the motivations of users: Why do people use…
Wednesday, April 22, 2009
The Great Recession: Things Are Different Now
The global financial crisis of 2008 and beyond has shaken countries, markets, and individuals, in turn causing increased pessimism, angst and even anger. And yet, for those wishing for things to “return to normal”, a new survey argues that we’re in the “new normal”. What are the lasting impacts of…
Gift Cards: Another Example of Duping the Public
I was a gift card virgin – until recently. Now, I will not use them anymore. Number one – they aren’t worth the trouble. Number two – they aren’t worth their full face value. There’s hidden info that consumers don’t know about until they try to use them, which brings me to number three – they’re…
Facebook Marketplace: Time to Take Another Look
This past weekend, while writing a chapter of Facebook Marketing for Dummies, I was very impressed by the Marketplace on Facebook. The old marketplace was a owned and operated by Facebook but the new one is a much more elegant platform by oodle which opens it up to over 200 local and national sites…
Tuesday, April 21, 2009
‘A company’s corporate homepage is Google.com.’
The title of this post is a quote by Dell’s VP of Communities and Conversations, Bob Pearson (care of Forrester Analyst Jeremiah Owyang).
Bob’s quote really struck a chord with me because it’s a simple reality that many organizations are either overlooking or ignoring today. People are starting to…
The Chicken or the Egg?
According to a recent Reuter’s article: “Foodmakers tout innovation to battle imitation,” food manufacturers stated at the Reuters Food and Agriculture Summit in Chicago in mid-March “that they are the ones who develop innovative new products and spend marketing dollars to draw shoppers into…
Monday, April 20, 2009
Sheeple: Everything Old is New (Media) Again.
Seems I’ve spent the past week a split personality. On the one side I’ve been promoting the living daylights out of the ego-free, breath-of-fresh-air that is Susan Boyle. And on the other? I’ve been balking over Ashton Kutcher’s Twitter-powered popularity contest that smacks of nothing but super…
Planning to be Creative
Creativity is hard work.
Sure, an idea can strike out of the blue, but very few of us are paid for ideas alone. If you are like me, it is in the alchemic work that follows ideation where the true rewards are to be found.
Shepherding an idea through various checkpoints and turning it into something…
Friday, April 17, 2009
Response To Economy: Advice On Altering Your Message, Product, Brand
To what extent should a company react to the poor economic condition in order to stay relevant to their customers? Alter messaging? Create new products? Adapt the brand?
Last week I wrote about “The Benefit of the Benefit.” That is, getting to the core of what actually motivates a customer – not…
