I first saw aplusk’s video challenge to CNN in CK’s thought-provoking post on celebrity worship and social media. Oddly enough, what struck me first was not that Twitter had jumped the shark, as Mack Collier suggested, or that I should run out and follow Ashton (which I was already doing – what? -…
Archive for April, 2009
Thursday, April 30, 2009
Social Media Success 201: Forget About Your Brand, Get a Personality
Continue reading "Social Media Success 201: Forget About Your Brand, Get a Personality"
Nonprofits Question Marketing Value of Commercial vs. House Social Networks
Nonprofits are increasingly using social networking platforms. That’s the good news. According to the newly released, “Nonprofit Social Network Survey Report,” sponsored by NTEN, Common Knowledge, and ThePort, over 86% are using commercial networking sites for marketing purposes, while almost a…
Wednesday, April 29, 2009
Thought Leadership Alone Is Not Enough
I was involved in a conversation today where I brought up thought leadership marketing and received a response something to the effect of “oh, yeah, I’ve heard that buzzword thrown around a bit.” (Interesting, I was under the impression that it hadn’t quite reached buzzword status yet.)
Neverthele…
Same Brand Time, Same Brand Channel?
On days like today when I am made painfully aware of the fact that I have far too many projects on my plate and far too little time to get to them all. I sure do wish that my brand communications could all be handled with just one channel. But what fun would that be?
One day last week, our company…
If I Had a Dollar…
Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities.
They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. But as you might expect they had limited funds an…
Tuesday, April 28, 2009
Anything That Can Be Turned into a Commodity, Will Be
The concept of outsourcing is not a new one. While it may have existed under different names, for as long as industry and services have been around, decision makers have relied on those outside of their realm to contribute to the ecosystem of bringing products to life.
Historically we haven’t paid…
5 Tips to Become a Better Marketer
Let’s start off by discussing what marketing is. According to the American Marketing Association (from Wikipedia)…
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, an…
Monday, April 27, 2009
Putting the ‘No’ in Innovation
There’s been so much talk about the need for true innovation in recent years, it’s bound to be a surprise when a consumer product touts the fact that it’s saying “no” to innovation. A short MediaPost article, Post Shredded Wheat Celebrates Non-Innovation, was startling, refreshing and downright…
Everything You Want to Know, but Are Afraid to Ask (or Can’t Afford to).
As marketers, data is our friend. We use it as a tool to better understand our target audiences, we leverage it to build strong business cases and we rely on it to help guide where our marketing spend should go, and why.
Many times we pore through the Web to find free studies and statistics. Other…
Friday, April 24, 2009
Need Innovation? Set Course for the ‘Dragon Gap’
In the early days of navigation, when crafting maps, mapmakers would draw dragons in the areas of uncharted waters. The dragons represented the gaps of knowledge. No one knew what was there.
This created two types of explorers.
The first type, saw the dragon as a warning. So, they traveled along…
