I first saw aplusk’s video challenge to CNN in CK’s thought-provoking post on celebrity worship and social media. Oddly enough, what struck me first was not that Twitter had jumped the shark, as Mack Collier suggested, or that I should run out and follow Ashton (which I was already doing – what? -…Continue reading "Social Media Success 201: Forget About Your Brand, Get a Personality"
Archive for April, 2009
Thursday, April 30, 2009
Wednesday, April 29, 2009
I was involved in a conversation today where I brought up thought leadership marketing and received a response something to the effect of “oh, yeah, I’ve heard that buzzword thrown around a bit.” (Interesting, I was under the impression that it hadn’t quite reached buzzword status yet.)
Neverthele…Continue reading "Thought Leadership Alone Is Not Enough"
On days like today when I am made painfully aware of the fact that I have far too many projects on my plate and far too little time to get to them all. I sure do wish that my brand communications could all be handled with just one channel. But what fun would that be?
One day last week, our company…Continue reading "Same Brand Time, Same Brand Channel?"
Tuesday, April 28, 2009
The concept of outsourcing is not a new one. While it may have existed under different names, for as long as industry and services have been around, decision makers have relied on those outside of their realm to contribute to the ecosystem of bringing products to life.
Historically we haven’t paid…Continue reading "Anything That Can Be Turned into a Commodity, Will Be"
Let’s start off by discussing what marketing is. According to the American Marketing Association (from Wikipedia)…
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, an…Continue reading "5 Tips to Become a Better Marketer"
Monday, April 27, 2009
There’s been so much talk about the need for true innovation in recent years, it’s bound to be a surprise when a consumer product touts the fact that it’s saying “no” to innovation. A short MediaPost article, Post Shredded Wheat Celebrates Non-Innovation, was startling, refreshing and downright…Continue reading "Putting the ‘No’ in Innovation"
As marketers, data is our friend. We use it as a tool to better understand our target audiences, we leverage it to build strong business cases and we rely on it to help guide where our marketing spend should go, and why.
Many times we pore through the Web to find free studies and statistics. Other…Continue reading "Everything You Want to Know, but Are Afraid to Ask (or Can’t Afford to)."
Friday, April 24, 2009
In the early days of navigation, when crafting maps, mapmakers would draw dragons in the areas of uncharted waters. The dragons represented the gaps of knowledge. No one knew what was there.
This created two types of explorers.
The first type, saw the dragon as a warning. So, they traveled along…