Everyone is talking about Skittles.com bold move. However, many are focusing on what I believe to be of lesser importance, the execution — the “widget” that sits in the upper left-hand corner of the browser with links that point to places where Skittles has a presence: Flickr, YouTube, Wikipedia,…
Archive for March, 2009
Thursday, March 5, 2009
Skittles Social Media Experiment, Fad or Trend
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Spray and Pray Marketing 2.0
No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media.
So the game is changing right before our …
Wednesday, March 4, 2009
1 Job Search Rule: Obey
OMAHA, NE – Well, it’s here: Warren Buffett’s annual letter to shareholders of Berkshire Hathaway. While you can read for yourselves Mr. Buffett’s sober predictions of the economy being “in shambles throughout 2009 – and, for that matter, probably well beyond,” job seekers can learn something about…
Tuesday, March 3, 2009
A Hot Market Watered Down?
A perfect storm has converged on the bottled water business. I’ve been watching this unfold for some time now, and a recent Business Week article dubbed, Bottled Waters Lose Their Effervescence, confirms recent trends.
Why have bottled water sales that rose so meteorically, fizzled out? That perfe…
Monday, March 2, 2009
A Tale of Two C…ontents
It was the best of times, it was the worst of times. These are the lines that actor Greg Kinnear uses in the movie Flash of Genius in his court case brought against Ford to receive credit for his invention of the intermittent wiper.
As the components of his invention existed prior to him using the…
What the Young People Say About Social Media
Once upon a time I wrote a weekly column for an online technology magazine. When new Internet technologies and web sites emerged, I was tasked with predicting their fate.
Whenever I said something would take long to adopt (like e-books, for example), I got tons of hate email saying a) I didn’t kn…
