There is clearly a lot of concern over companies entering the social media space. It’s a new medium to be a part of and companies aren’t sure how to act or how to respond to certain situations, for example negative feedback. I though it would be interesting to compare social media actions with real…
Archive for March, 2009
Monday, March 16, 2009
Social Media Translated into the Real World
Continue reading "Social Media Translated into the Real World"
It’s All for One and One for All, Guys!
Terrible times for marketing and public relations professionals. Hoards of us are on the street, or more accurately, hunched over our computers, emailing everyone we may know for a job lead. It is thankless, ego-deflating work and, worst of all, it pays absolutely nothing.
I’m part of those job-s…
Friday, March 13, 2009
Solve The Right Problem
Cold gray morning. Business man exits his condo finding his car buried in last night’s ice and snow. He uses his briefcase and keycard to extract his car from its frosty shell. He clears off only the critical parts – windows, lights, and windshield wipers. He struggles to stay warm and keep his…
Thursday, March 12, 2009
Guest Post: ‘How I Got My Job Through Twitter’
by Kevin Smith
I really mean it when I say that Twitter got me my job.
About a year and a half ago, I started to realize that my job dissatisfaction was rapidly rising. I was joining the ranks of people who read Dilbert for the empathy more than the humor.
Several months of combing job boards, se…
Wednesday, March 11, 2009
Where Does Your Company Culture Rank?
Going the extra mile is seemingly missing in today’s business world; from a company’s customer support, team meetings, campaigns, and even client calls. We’ve seen examples where companies have taken that extra step to help their customers, thus creating a resounding positive word-of-mouth around…
Tuesday, March 10, 2009
No Magic Beans, No Magic Formulas
Blame for the global financial crisis has been cast upon government leaders, bankers, home owners, and quantitative analysts. In fact, mathematical models and formulas such as Black Scholes, Gaussian Copula, and VAR have received particular attention as culprits in this financial mess.
And whil…
Space-Saving Box or Less Product?
Smaller, lighter packaging generally raises red flags with consumers. It usually signals they’re getting less product for their money… instead of the steady, insidious price hikes which also cause consternation in a down economy. But I’m here to tell you that this isn’t necessarily so.
Some manu…
Monday, March 9, 2009
How Long Does It Take to Become a Social Media Expert?
So I was reading Malcolm Gladwell’s latest book The Outliers the other night and he goes into a discussion about violinists and on how long it takes them to become a master at their craft. So without spoiling the book for you …. the bottom line was …. it takes 10,000 hours to become a Master…
Friday, March 6, 2009
Scan & Adjust: Flight Tip to Better Pilot Your Company
Power. [check]
Altitude. [check]
Attitude. [a-okay]
As part of the flight routine, aircraft pilots constantly scan and adjust. They scan across their cockpit gauges, assess their attitude, and make any necessary adjustments.
This technique is especially important when in clouds, at night, and whe…
