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MarketingProfs Daily Fix Blog
Most of the posts about social media have been from the writer’s point of view, articulating tips and tactics for promotion, “thought leadership,” “enabling conversations,” “engaging customers,” etc.
I think it’s time we take a hard look at social media from the other side of the relationship — f…
A short Supermarket News article recently caught my eye concerning a new interactive initiative undertaken by Price Chopper, a Schenectady New York-based grocery chain. “Price Chopper Adds Interactive Recipes to Website.” At first blush, it doesn’t look like a big deal… but read on.
“Working wit…
by Linda Ziskind
What can you say using only 140 characters? Actually, quite a bit, though you wouldn’t know it from the recent print media coverage of Twitter, the social networking tool that delivers user updates in 140 characters.
Except for a few tech-savvy individuals, this group seems to be …
As many of you know, my long-term relationship with Aquent, where, among other things, I wrote and edited The Talent Blog, has come to an amicable if somewhat tearful (hey, I’m not made of stone) end. In other words, this hyperbolically hot-wired SMexpert (that’s “social media expert,” if you have…
We watch a commercial of a four-year-old take a digital photograph, upload it to her computer and then email it to her parents. If you’re moderately technical parent, then your kids probably do this all the time.
You’d see this commercial and think, “These people are like us,” and you’d feel a sen…
So MarketingProfs is a virtual company, which means that the 25 or so of us on staff are scattered throughout the country, working out of our respective homes. In a practical sense, this means we can shuffle around in our slippers at the “office.” But the downside is that our work lives are solitary…
A provocative editorial in Brandweek recently, really got me thinking. It addresses a topic that’s near and dear to my heart: an insight into the whole left brain-right brain approach to branding in view of recent economic events.
The article, Why Spock Needs Kirk, starts in this manner: “Many in …
I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn’t help but ask if they had plans to set up on Facebook as well.
Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book ca…
Economists and other people who use “archival data” love to make inferences from data. Archival data is otherwise known as behavioral data, like the kind you get on the web by watching what people do. Inferences are just guesses …. educated and otherwise.
Economists, in fact, don’t see the re…
On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. While it sounds like a subtle difference, it is actually an important distinction.
Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction is …
