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Last week I wrote a post about social media from the reader’s perspective. This week, after digging through Facebook and Twitter home pages loaded with unnecessary twaddle, I’m feeling much more militant. And I’m asking you to join me in taking action. Here’s what I propose: a 5-tweets-a-day rule.
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A recent article in Packaging Digest, “Food for thought,” divulged that one of the world’s largest packaged food suppliers, ConAgra, has shifted its position from one of compliance with environmental programs and sustainable packaging initiatives to one that is proactive. This shift is noteworthy…
Perhaps your view of a matchmaker is colored by the yenta from Fiddler on the Roof:
Tzeitel: But Mama, the men she [yenta] finds. The last one was so old and he was bald. He had no hair.
Golde: A poor girl without a dowry can’t be so particular. You want hair, marry a monkey.
Who wants a matchmake…
Most telecommunication companies now have the ability to assign the latitude and longitude of a mobile handset via technologies such as GPS and Wi-Fi. With these technologies a whole host of location based services and applications can now accurately find both people and objects.
However, the a…
It’s Spring Break season. Road trip season! Did you ever take road trips while in school or with your family when growing up? Planning and figuring out how to get there was part of the fun of the experience.
Where are we going to go? Can we drive straight thru or have to stay in a motel? Who will…
There’s lots of buzz around social media, but until now few were doing much about it in the business world, besides hiring a blogger and then launching a blog without much of a plan or much in the way of goals….
Contextual
Now I know this isnt such a new statement – but consider these clues…
When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following the release of t…
I typically visit a number of technology sites to learn about new technology, Internet companies and products – not to learn about marketing. So I was a bit amused the other day when I saw that TechCrunch (a technology site) was trying to talk about marketing and advertising. To do this, they…
In the course of attending the SXSW conference, I had the pleasure of listening to the amazing Kathy Sierra speak. In her session, “Making Breakthroughs Happen,” she asked the audience to consider our clients or customers and try to answer the question “If your customers were living a movie, what…
I understand that social media is the hot new kid in town, with hundreds of blog posts per day, emerging stars like Gary Vaynerchuk, and Webinars and conferences springing up like wildflowers after a Spring rain.
Hell, I make my living as a social media consultant and trainer, so I’m certainly con…
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