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MarketingProfs Daily Fix Blog
You’re redesigning your website. Fabulous! Who’s taking care of the content?
Yes, yes, of course, you need more intuitive navigation, and your design is tired and needs a facelift, but what about your content? In too many web redesigns, planning for content comes last, when it should come first.
U…
The other day, I got a notification from Twitter that @TheDryCleaner was now following me, at @marketingprofs. I found that a little curious: What’s a dry cleaner doing on Twitter?
I thought of the place where I take my own clothes, a tiny little outfit staffed only by its Korean owner. As social…
“Won’t this content that we’re publishing be giving away too much to our competitors?” or “Our customers are going to take this great information that we’re publishing and use it to shop our competitors.” Are two very common objections that I often hear when introducing an organization to Thought…
You probably receive your fair share of pitches from vendors at work. Nothing wrong with pitches. A well-crafted pitch is brief, polite, and written taking the seat of the person who is going to read it. It should really answer the question “so what?” better than anything else you do. After all, you…
The Academy of Motion Picture Arts and Sciences chooses the Oscar for the “Best Picture” each year based on a host of subjective criteria, including (I’m guessing) the quality of cinematography, the brilliance of the screenplay, and ethereal performances delivered by outstanding actors. Great…
If you are like me, it can get incredibly overwhelming to keep up with business books. So many publish in any given year (well, before the economy hit the skids, at least), how can you really know which ones are worth the time anyway?
And yet – the knowledge nuggets and new perspective, when you …
About one month ago I decided to put some effort into becoming a Twitter devote and, sometimes even a fanatic. Given the buzz about this tool for social media, I thought it was a worthwhile endeavor and a chance to see what all this is about. Our Chief Content Officer, Ann Handley (@marketingprofs),…
Marketers of all stripes are often tasked with forecasting–sales for next quarter or year, inventory levels to meet demand, or marketing budget to meet corporate goals. However, the process of forecasting is often rife with bias, data quality issues, mathematical error, and/or poor planning…
The annual Super Bowl buzz-buildup and ensuing flurry of analysis about game day ads is all just part of the entertainment. And it’s continuing now, almost a full week later. These attention-getting moments on one fun-filled winter’s eve reflect little, if any, true marketing wisdom. Instead, such…
Okay so you are comfortable with getting your personal brand out there on the web. But periodically you are going to have to monitor, prune and synchronize it to keep it fresh. Here are a few tips for keeping your personal brand clean, organized and synchronized.
Monitor
Tons have been written abo…
