If the secret of becoming big and successful meant staying small, would you stay small? Making a company bigger has a way of changing a company for the worse. There are few experienced-based retail brands that have successfully gone from small to big without losing their brand identity and…
Archive for February, 2009
Friday, February 20, 2009
Can Companies Grow From Micro to Mass and Remain Special?
Continue reading "Can Companies Grow From Micro to Mass and Remain Special?"
Wednesday, February 18, 2009
Are New Customers the Enemy of Success?
I’m sure you’ve heard the maxim that it costs a lot more to get a new customer than it does to retain an existing customer. It makes perfect sense, right? So why is it that we spend so much time and money in violation of that credo?
At the recent Email Evolutions Conference, direct marketing legen…
The Next Bailout?
As newspapers continue their struggle to cling to life, might they turn to philanthropic sources for much-needed capital? I’ve been writing for a while, probably with misplaced optimism, about the future of newspapers, but this might be a solution.
A recent article in Online Journalism Review tel…
CMOs Don’t Get Customer Service??? Yikes!
According to findings by the CMO Council, as reported in a recent MediaPost article, CMOs “don’t know how to use customer input to improve operations, products and processes.” The study, “Giving Customer Voice More Volume” was based on a survey with about 500 senior marketer respondents from major…
Tuesday, February 17, 2009
How to Avoid the Perils of Blended Networks
You know Facebook is becoming mainstream when the early adopters start getting nervous about what they’re disclosing online.
I knew of a few people who were struggling with how they use social media, but I really took notice when Erin Middleton, a brand planner, wrote a piece titled, “changing the…
Social Media Salsa Meets Pharma Waltz
Recently, I participated in the ePharma Summit, an annual event for promote (and bemoan) the current state of eMarketing in the pharmaceutical industry. This year’s event had more of an emphasis on social media, and I spoke as part of a panel on that topic. I also engaged in live-blogging and was…
Monday, February 16, 2009
What I Learned at XDrive
One of the benefits of being a tenured academic is the sabbatical. This is time when you get to do what you like, and get paid for it. Most academics take the time to think and write, retool for new research projects or teach at other universities. In 2000, I took my sabbatical at XDrive.
You m…
World Wide Rave – Works!
In David Meerman Scott’s ebook Lose Control of your Marketing, he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave, due out in March.
There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from MySp…
Friday, February 13, 2009
Expert Marketing Advice from MarketingProfs Readers: Ideas To Help Your Business In Our Down Economy
In my last Daily Fix post I asked for your advice to help my struggling Lemonade Stand. The recession is affecting business the way it has many… less customer traffic, less sales, and higher costs. Keeping complexity low, I based the problem on a kid-run business. However, the quality of the…
How to Raise the Level of Your ‘Twinfluence’
I recently had my Twitter influence calculated by TwitCalc and the results said it was “apparent but low.”
I admit being put off at first. I mean, it sounded “clinical,” like a doctor had just taken my pulse and told the family, “It’s apparent, but low,” as in, “We don’t expect him to last long.”
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