As marketers and business owners – during this time when it feels things are looking down, rather than up – it’s time for a boost. When Walt Disney was dreaming-up and planning Disneyland, (a pretty impossible feat at the time) those working with him knew “no” and “it can’t be done” were never words…Continue reading "“Yes, If…” Words of the Enabler"
Archive for February, 2009
Friday, February 27, 2009
Thursday, February 26, 2009
Becoming an industry thought leader and employing thought leadership marketing are things that many organizations aspire to. Granted, not everyone wants to be a thought leader, however, it’s safe to say that nearly everyone in a given industry would love to sit in the coveted position that the…Continue reading "Do You Have the ‘Four As’ To Be a Thought Leader?"
Wednesday, February 25, 2009
As the United States Air Force (USAF) seeks to maintain competitive advantage in the skies, it has rolled out a technological marvel–the F-22 Raptor. Indeed, the F-22 takes advantage of the latest in technology to help its pilot’s process battlefield information quickly and make decisions…Continue reading "Marketing Lessons Learned from the F-22 Raptor"
Okay. Now that I have your attention, let me rephrase the title to: Why all strategies and tactics fail to maximize results in yesterday’s and today’s marketing environments. Answer: It’s about the corporate culture and until that is fixed, marketing, sales and customer service will fail to…Continue reading "Why Social Media Fails in Today’s Marketing Environment"
Tuesday, February 24, 2009
Starbucks Rebuttal: “Average price of our latte is $3.25.” I was pretty excited when fellow Daily Fix blogger Paul Barsch forwarded me a copy of an article from the February 9th Wall Street Journal, “Starbucks Plays Common Joe.” (Thanks very much, Paul!)
In my post of February 3rd, “McDonald’s: Ta…Continue reading "McDonald’s Seattle Billboard: ‘Four bucks is dumb.’"
The professional golf circuit is desperately seeking sponsors, and that is no surprise in this economy. Still, hidden in the profile of that industry’s core consumer, there may be a helpful clue. Consider what Carl Prine wrote in a recent Pittsburgh Tribune-Review article.
The typical follower of…Continue reading "Marketing Golf: On Par?"
Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason …. better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can…Continue reading "More Thoughts on Thought Leadership"
Monday, February 23, 2009
Social media is changing many aspects of business from how we talk to our customers to how we listen to the people who make our livelihoods possible. Over that past several years, social media marketing has been elevated to a degree of credibility within public relations, marketing communications…Continue reading "Social Media Research: Creating a Human-Centric Lens"
Microsoft has a myopic view of the world. If I personalized the company as a human being, I’d say s/he is self-centered. If it were a child, I’d assume it is an only child, unwilling to share his/her toys with others. In fact, I think Microsoft needs some parental discipline.
I am one of those din…Continue reading "I Like Microsoft, But the Company Needs to Grow Up"