As marketers and business owners – during this time when it feels things are looking down, rather than up – it’s time for a boost. When Walt Disney was dreaming-up and planning Disneyland, (a pretty impossible feat at the time) those working with him knew “no” and “it can’t be done” were never words…
Archive for February, 2009
Friday, February 27, 2009
“Yes, If…” Words of the Enabler
Continue reading "“Yes, If…” Words of the Enabler"
Thursday, February 26, 2009
Do You Have the ‘Four As’ To Be a Thought Leader?
Becoming an industry thought leader and employing thought leadership marketing are things that many organizations aspire to. Granted, not everyone wants to be a thought leader, however, it’s safe to say that nearly everyone in a given industry would love to sit in the coveted position that the…
Social Media Is Better for the Consideration Phase
I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers, I couldn’t help myself.
According to the chart which shows the results of over 200 surveys taken by services buyers …. the top 3 ways …
Wednesday, February 25, 2009
Marketing Lessons Learned from the F-22 Raptor
As the United States Air Force (USAF) seeks to maintain competitive advantage in the skies, it has rolled out a technological marvel–the F-22 Raptor. Indeed, the F-22 takes advantage of the latest in technology to help its pilot’s process battlefield information quickly and make decisions…
Why Social Media Fails in Today’s Marketing Environment
Okay. Now that I have your attention, let me rephrase the title to: Why all strategies and tactics fail to maximize results in yesterday’s and today’s marketing environments. Answer: It’s about the corporate culture and until that is fixed, marketing, sales and customer service will fail to…
Tuesday, February 24, 2009
McDonald’s Seattle Billboard: ‘Four bucks is dumb.’
Starbucks Rebuttal: “Average price of our latte is $3.25.” I was pretty excited when fellow Daily Fix blogger Paul Barsch forwarded me a copy of an article from the February 9th Wall Street Journal, “Starbucks Plays Common Joe.” (Thanks very much, Paul!)
In my post of February 3rd, “McDonald’s: Ta…
Marketing Golf: On Par?
The professional golf circuit is desperately seeking sponsors, and that is no surprise in this economy. Still, hidden in the profile of that industry’s core consumer, there may be a helpful clue. Consider what Carl Prine wrote in a recent Pittsburgh Tribune-Review article.
The typical follower of…
More Thoughts on Thought Leadership
Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason …. better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can…
Monday, February 23, 2009
Social Media Research: Creating a Human-Centric Lens
Social media is changing many aspects of business from how we talk to our customers to how we listen to the people who make our livelihoods possible. Over that past several years, social media marketing has been elevated to a degree of credibility within public relations, marketing communications…
I Like Microsoft, But the Company Needs to Grow Up
Microsoft has a myopic view of the world. If I personalized the company as a human being, I’d say s/he is self-centered. If it were a child, I’d assume it is an only child, unwilling to share his/her toys with others. In fact, I think Microsoft needs some parental discipline.
I am one of those din…
