I have a social media strategy (actually, multiple strategies), though I’m not going to tell you about it/them in this post. I daresay that virtually all of us who are businesspeople using social media/community networking tools have some sort of strategy, whether articulated or not – or we wouldn’t…
Archive for January, 2009
Tuesday, January 6, 2009
The Strategic Serendipity of Social Media
Continue reading "The Strategic Serendipity of Social Media"
The New Sugar: About to Hit the Big Time
Back on July 30th, I blogged about Truvia in a post dubbed, “Marketing the New Sugar.” In my post, I commented on this new sweetener derived from the leaf of an herb called stevia. Now, many food companies, including the major soft drink companies, are scrambling to add the “new sugar” to their…
Reselling Kids’ Clothes is Unlawful as of Feb. 10
If you’ve ever purchased kids’ clothing at a consignment shop or garage sale, you won’t be able to do it after Feb. 10, 2009. In this tough economy, that’s going to hurt a lot of working families. And why? Because Congress passed a new regulation under the Consumer Product Safety Improvement Act in…
Monday, January 5, 2009
Scoble Blindness
I’ve often written about “NASCAR Blindness” — the strongly held belief that if no one in your little bubble of upscale artsy BoBo friends is into something, then clearly no one else could be either– and how it afflicts the advertising community. But there’s an equally insidious syndrome affecting…
How Long Will It Take?
Here’s one of my worries as we continue to trudge through the murky waters of the recession. Business owners have always been an impatient lot, when it comes to marketing efforts. They plant the seed and then two days later, when nothing has sprouted, they dig up the seeds before they’ve had a…
Friday, January 2, 2009
New Year’s Resolution: ‘Comp Yourself’
Happy New Year! It’s resolution season. How do you avoid the let-down of resolutions earnestly created in January that may not last until February? Instead of setting resolutions, I recommend a simple life philosophy that will stick. Comp Yourself.
That’s it. That’s the entire philosophy.
Did I d…
Thursday, January 1, 2009
Make a Date with Marketing – Part 1 of 2
This is one of those posts where I think “man, I’m going to sound like an idiot pitching this idea, but I don’t see many people doing it…so here goes.”…
Segment Customers and Price Accordingly in a Downturn
For most businesses, customer segmentation — the act of dividing customers into similar groups for the purpose of targeting — is something that you did as a marketing exercise many years ago or at best, at the beginning of last year. In a challenging economy, a different and very powerful kind of…
