I understand all of the hullabaloo about how to tell if your “social media expert” is really all they’re cracked up to be. There are probably at least 25 ways to tell if they’re shills, if not more. But there is one definitive thing that should put all other arguments to rest about whether or not…
Archive for January, 2009
Tuesday, January 13, 2009
Simplifying the ‘Social Media Expert’ Discussion
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Why Do Businesses Choose One Consultant (or Employee) Over Another?
Alan Wolk and Paul Barsch recently wrote posts here that tackled the questions of credibility and trust. Those of us who are consultants understand well that to get work, we must project both characteristics.
Businesses won’t hire us unless we appear credible and trustworthy. The questions come do…
Monday, January 12, 2009
Knowing Armano
Last week, David Armano, a well-known blogger, prolific Twitterer, and real-world friend, did a very noble thing: with just one tweet and one blog post, he harnessed the power of his 8,000+ member Twitter network and raised close to $20,000 for Daniella, a woman fleeing an abusive husband. The…
Should Recommendations Still Be Trusted?
Recommendations come from myriad sources such as friends, family, co-workers, online reviews and even e-commerce algorithms. Studies have shown that recommendations are trusted more than information proffered by media sources or corporate advertising. However, with daily reports of fraud and…
Friday, January 9, 2009
Who Wins the Struggle for Social Media Control?
How do we know social media is for real? Because the various marketing disciplines are locked in a critically important tug-of-war that will decide who owns it. This fight will be a central component of boardroom discussions, conference keynotes, and merger activity in 2009.
While it’s true that …
Weathering The (Economic) Storm
“I am not afraid of storms for I am learning to sail my own ship.” – 19th Century American Novelist, Louisa May Alcott
I found that quote last week, and it reinforced thinking I’ve had about operating a business during a poor economy.
Many of the conditions created by the recession parallel the w…
Thursday, January 8, 2009
Downfall in the Age of Conversation
On the face of it, it seemed like a good idea – work with an existing and well-known meme to promote the Age of Conversation 2: why don’t they get it? in the lead-up to the new year. It would give the contributing authors some content to blog about, hopefully create some conversation, and use…
Secrets of Starting a Wiki: A Podcast with Eugene Lee
A year and a half ago when I was researching how to start a wiki and looking for best practices in wikis …. there was little information out there about it. So I decided to reach out to our internal consultant and found out there were already six wikis within the BearingPoint organization, all…
Wednesday, January 7, 2009
Dance with the One Who Brought You
I know it’s not sexy. We’re not tossing web 2.0 phrases around or sharing some hot, new creative aimed at a brand new target audience. In fact, this marketing truth is downright boring. Keep talking to your current customers.
Whether you are trying to increase sales or retain the sales you have –…
Do You Know the Social Media ‘Rules’?
I was remarking to someone yesterday about how the world of social media has changed so much in just a couple of years. When I started writing for Daily Fix in early 2006, most companies were still on the sidelines when it came to engaging and interacting with their customers via social media. …
