The economy is affecting my business….
Archive for January, 2009
Friday, January 30, 2009
Thursday, January 29, 2009
How Hard Are You Playing at Social Media?
Not long ago, my son (7) played in a hockey tournament in our small city of Flagstaff, Arizona. In the final game, our opponents from Phoenix were exceptionally upset by how the contest was being officiated. So much so that their coach stopped the game, got into a screaming match with the tournament…
‘Sincere Marketing’: A Podcast with Romi Mahajan
We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing.
So it’s no surprise that the world of business — specifically in the realms of advertising, branding, and marketing — has to …
Wednesday, January 28, 2009
Registration Opens for Our Free All-Day Virtual Event
Registration is now open for this spring’s free virtual event, MarketingProfs Digital Marketing World. Taking place online, the full-day event is totally free to attend …. and the program (if I do say so) is stellar. So why miss it?
This spring’s theme is “Winning Against the Odds,” which we t…
Teaching Our Customers to Hate Us
Customers are quick learners. We’ve learned, for example, to ignore subscription renewal letters that come months in advance of our actual expiration date; from experience, we know that there’s no urgency – plenty of other letters will come in the next few months reminding us to renew.
That’…
MPlanet 2009: Back to the Basics
Maybe it is because I just saw South Pacific at Lincoln Center a couple of weeks ago, but when Anne Mulcahy, Chairman and CEO of Xerox told 800 marketers at the American Marketing Association’s Mplanet in Orlando that she was not “a wild eyed optimist,” I perked up and listened. You just don’t hear…
Tuesday, January 27, 2009
Boomers Change MO from Consuming to Saving
A well-researched article in Adweek, Noreen O’Leary’s “Boomers Caught in Squeeze Play,” ought to make marketers everywhere sit up and take notice.
The gist: Consumer reaction to the painful reversals in the economy… particularly that of baby boomers, “who account for more than half of U.S. spend…
Thought Leadership Remains Important for B2B in 2009
For the past three years running, we’ve seen evidence that thought leadership marketing is at or very near the top of all B2B marketers’ agendas. With more B2B marketers, like Indium’s Rick Short, questioning the efficacy of advertising as their primary marketing promotions spend in a B2B context,…
Positioning your Personal Brand
Having taken on this new role of blogging on the Personal Branding Blog, I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, Steve Jobs (the only non…
Monday, January 26, 2009
How Should Your Company Handle Negative Blog Comments?
A few days ago I got a concerned Direct Message on Twitter from a friend of mine. Her company had been the benefactor of a very positive article on a Washington Post blog. That’s good. Unfortunately, commenters were attacking the business, based on the information contained in the article, which…
