Lately, it seems much of my attention has been turned toward restaurants and their use of social media for marketing. Just the other day, my friend Mary McKnight and I were discussing the matter and both agreed restaurants, bars and such other consumer-centric local businesses are obvious choices…
Archive for 2009
Restaurants Are Obvious Choices To Engage In Social Media
Lately, it seems much of my attention has been turned toward restaurants and their use of social media for marketing.
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Wednesday, December 30, 2009
Social Media Dreamin’: The 2009 Edition
I host an internet radio show/podcast called This Week in Social Media . We start each week by looking at trending stories that highlight the best (dreams) or worst (nightmares) of social media. My look back is inspired by the stories that got under my skin, made me smile or cringe, or that seemed…
Tuesday, December 29, 2009
Marketing Starts At Home
I know, I know….2009 stunk. Sales were lagging. Customer loyalty flagged and you’re tired. You cut expenses down to the bone last year but you’re hoping that 2010 will be different. So you are actually thinking marketing.
Great first step.
But my guess is, you’re going to aim your marketing…
Monday, December 28, 2009
Should Online Companies Be Forced To Forget?
Online companies have raised the eyebrows of privacy advocates who think web generated data should only be archived for a specified period of time. And while some companies have bowed to public pressure and only keep data on customer searches for a maximum of three months, others have not…
Thursday, December 24, 2009
Guest Post: The Nights Before 2010
by Kelly Abner
Marketo’Twas right before 2010 and all through the day,
the marketers were working through the year-end disarray.
Analyzing the ‘09 plans and the resulting sales,
what worked, what didn’t, what should’ve, what failed.
The sales team was nestled all snug in their slumber,
assured tha…
Wednesday, December 23, 2009
Planning for 2010? Don’t Forget To Include Measurement & ROI!
Measurement is on everyone’s minds these days, isn’t it? It’s tough not to bump into a marketing or PR pro that isn’t under the gun for proof of lead generation, ROI, and more. Since it’s the time of year when marketing and PR professionals are gearing up for the New Year and all that comes with it,…
Tuesday, December 22, 2009
The Future of Public Relations
This month at Search Engine Strategies in Chicago I was on a panel called “Online PR: Where to Next?” Specifically, ten years after the Cluetrain Manifesto, where are we heading? The panel included smart folks like Sally Falkow, Duncan Alney, Andy Beal and Marty Weintraub.
I kicked off the panel …
Monday, December 21, 2009
A Real Blind Spot For Too Many Email Marketers
Do you know how much of your email marketing actually reaches the inbox? Seems like a simple question, right? I’m finding, however, that this is a real blind spot that is significantly hurting many email marketers’ results and revenue.
Please take this 3-question survey, and then come back and rea…
Friday, December 18, 2009
Delight Your Customers: Be a Sock-Knocker-Offer
Have you ever wished someone… Or perhaps someone has offered you the words of encouragement… “Knock their socks off!”
It means to wow or amaze someone. To go beyond what is expected.
The saying originates from boxing – when you bop your opponent so hard you nearly knock them out of their socks.
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