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MarketingProfs Daily Fix Blog
After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget?
Great question Scott and you inspired me to write this post. So here it goes.
The cost of the technology used for soci…
Some marketers are responding to the current economic downturn and consumer fear, by softening their marketing campaigns.
This isn’t anything new, of course. Whenever we’ve had tough times in the past, marketers have instinctively turned to reviving nostalgic advertising to reconnect consumers wit…
If you aren’t connected with your customers now, social media isn’t going to fix that. It’s going to amplify it. So before your business launches a social media plan, be sure that you’re set up for success.
Get your customer service department in order.
While social media is often described as an…
What if this economic downturn is not the time to give up on new thinking, but really provides the opportunity to more freely explore some fresh ideas? Since stressing out does nothing toward increasing, or even maintaining, your numbers… why not use that worry-filled brainwave space, instead, to…
This is an important question. A tribe is a group of people connected to each other, to a leader and to an idea (Godin). I opened a conversation with direct response professionals in Philadelphia last week by summarizing three timeless imperatives for marketing….
1. Cash flow is a must
2. Custom…
Like so many of us, I’m disgusted at the unconscionable events that transpired at a WalMart located in New York this past weekend. But I’ll be even more disheartened if marketers don’t rally for retailers to adopt more responsible practices to avoid any further black marks to the industry.
What h…
While reading an article about Rupert Murdoch’s take on the failure of traditional publishing professionals to connect with their readers, my social media furnace almost blew a gasket. (Do furnaces even have gaskets? Probably not. I guess I should stick to social media…)
Anyway, I’m reading this…
