Over at Communication Overtones, Kami Huyse shared a beautiful sentiment: "The blog content should feel like a gift to the reader."  She went on to share her ideas for 10 types of corporate blogs with a sense of purpose and mission to their reason for being.

1. The Insider. Give an insider's look at your company or one of its well-known employees, some people love to feel as if you are letting them in on a little-known secret
2. The Culture. Highlight your employees and their day-to-day experiences, share your culture outside of your firewall
3. The Customer. Highlight your customers experiences, link to their blog posts or let them write for the blog.
4. The Link. Cross link to other blogs that write about the things that matter to your organization to build goodwill and relationships with influencers
5. The Comment. Comment on other people's posts, even when they have nothing to do with you
6. The Trend. Write about interesting trends in your industry
7. The Crisis. Address "hot button" issues head on. If you can't talk about something say that, and explain why
8. The Practical Use. Cover the innovative and practical ways that real people are using your products
9. The Solution. Find out what keeps your customers up at night and help them address these problems and/or interests
10. The Community. Participate in social networks where you customers gather, add value beyond your product or service.

Learn more:

A Blog Should Feel Like a Gift: 10 Ways to Improve Your Corporate Blog