This past weekend, I finally bought an iPhone. I say “finally,” because I feel a bit like I’ve arrived late to a party in full swing …. it seems that lots of people have been partying with their smart phones for forever, it seems, while I’m just now coming to the scene. Luckily, the festivities…
Archive for November, 2008
Wednesday, November 5, 2008
Got iPhone Apps?
Continue reading "Got iPhone Apps?"
Vampire Colleagues
I’ve read that the average life expectancy (that is, job tenure) of a CMO is two years. Why is this so?
Some say it’s the inability of marketing to deliver. Some say it’s its inability to measure. Others attribute the gloomy statistics to a dramatically changing marketing landscape in which many f…
Tuesday, November 4, 2008
Will You Take Your Own Advice in These Tight Times?
In 1998, I worked as the internal communications manager at the Starbucks Support Center in Seattle. It was time for me to move on, when one day former co-workers from a magazine publishing house called to invite me to lunch. One was now the marketing director for a large medical center; the other…
Procter & Gamble Competing Against Itself?
The Financial Times recently published a short article, P&G web move is challenge to retailers, which piqued my interest from the opening line: “Procter & Gamble is testing its ability to use the internet to sell its toothpaste, household cleaners and nappies (diapers) directly to US households, in…
Crowds Have No Leaders!
The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.
But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and j…
Monday, November 3, 2008
Be a Part of the Solution: Vote
I often write in this space about problem-solving techniques. I plan to do so today as well, but with a different spin. When organizing a brainstorm or problem solving session, I always recommend taking great care when selecting the team of participants. Here are some tips…
Make sure you include…
When PR’s Power Is a Foreign Concept
I’ve had some existential moments during my stint as a public relations lecturer in Armenia. I’ve been wondering if I’ve had any impact. Although I arrived knowing public relations is a nascent profession in this country, I thought I could quickly imbue my students with a desire to become public…
Be a Hero – Give Something Back this Holiday Season
Want to be a hero in your customers’, employees’ and clients’ eyes? Here’s a great way to shine as a good “corporate” citizen. This holiday season, especially during this tough economy, you can give something completely unique and charitable at the same time. It’s called a Good Card – and it’s new….
