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MarketingProfs Daily Fix Blog
Today is “Black Friday,” the beginning of the American Christmas shopping season, and one of the busiest retail shopping days of the year.
Some shoppers think it is called Black Friday because – to take advantage of the deals – you have to get up when it is still black outside…
Others believe it…
Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides. This should be the group that drives the company, that sells the marketing…
Thinking about launching a company blog? Great, now if you want to avoid being “that guy,” then here’s the essential elements that you should incorporate into your blog.
1 – A strategy. Why are you blogging? What are you attempting to do with your blog? Establish your company as an industry lea…
The markets have crashed. Credit is scarce. Consumers are scared. Everywhere, there is fear, uncertainty and doubt. There’s a new kind of media that’s taking the world by storm, but investments are shrinking fast.
And marketers? Their heads are on the chopping block.
Sounds familiar, doesn’t it? B…
Will tomorrow be like today? In planning assumptions for budgeting and forecasting, most marketers believe that events of tomorrow, next week and next year will be much like this year, or years past with just slight deviation. However a review of the global and economic landscape (in a wild 2008)…
It’s all the buzz these days, what is the ROI of social media? What’s the return? How much money can I make off this social media stuff? What’s the investment? How much time and money is this going to take? You’ve heard it all, right? We know conversation with our customers is the right thing to do….
Ever heard of Orienteering? Orienteering is an outdoor sport where you have to figure out where to go based on figuring out where you are. Running a business in today is a lot like Orienteering. I figure there are Orienteering lessons we can apply to Marketeering. Here’s what I found…
In Orient…
I think Seth Godin outlined marketing’s Catch 22 best in his book The Purple Cow (and I am paraphrasing here): When times are tough the tendancy is to conserve capital vs. when times are good the tendancy is to not be aggressive.
As marketers we are so often faced with the dilemma of having to cut…
We all know that in challenging economic times, consumers are less brand loyal than ever. They’ll drop their favorite brands and seek out lower priced alternatives. But what happens when consumer trust is violated due to safety concerns? Or when expectations are not met due to a real or perceived…
I recently began to wonder how many of the airlines and hotel chains have really considered “Customer Lifetime Value” in the creation of today’s largely calendar-driven loyalty programs. Beyond the motivation to examine year-over-year performance, how was it decided that one year is an adequate…
