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MarketingProfs Daily Fix Blog
A very interesting article recently appeared in Advertising Age. “Will All-in-One Products End Their Reign?” discusses the recent trend of many CPG companies, Procter & Gamble included, to launch and market “complete products.”
You know: Tide Total Care laundry detergent, Downy Total Care fabric s…
We notice the things we think about, we overlook the rest. Say you’re buying a car and are looking at a 3 Series Sedan from BMW. I know, nice! Suddenly, you start seeing the 3 Series everywhere. Now that I think about it, I saw a couple just the other day. See? Because we pay attention, we tend to…
What if the American business community adopted the same advertising approach as politicians? Now, that’s a scenario worth exploring! Philip Barnett, a colleague and fundraising marketer in Phoenix, came up with TV commercials we’d likely hear.
Here’s some of Philip’s take:
Now, I can understand a…
Often we treat our brands like the way Ron Popeil designed his Ronco Showtime Rotisserie & Barbecue, you can “Set It and Forget It.” However, managing your brand is more like space travel. How so?
Think of your brand like a space capsule orbiting the planet. Your job is to make small adjustments i…
In my previous entries, I’ve said I’m determined to learn from the MBA students I’m teaching while in Armenia. So far, I’ve garnered a few insights that might be of interest to you, too…
Acting collectively has its merits. – OK, collective answer-sharing during tests (which frequently happens) i…
Because of Google, everyone today has access to research that we have never had before. So when you are considering a purchase, what’s the first thing you do? Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before. And its going to get worse, thanks to social…
133 million: the number of blogs indexed by Technorati since 2002. Over the past week, Technorati has been releasing its State of the Blogosphere 2008 report.
And while not all of those blogs may not be active, the growth of blogs (as tracked by Technorati) over the past five years is remarkable.
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