Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
If we all believe we need to be the “Purple Cow,” why do so many marketers behave like sheep? If it’s so important to rise-above-the-clutter-think-outside-the-box-break-from-the-pack, why are there so many me-too messages out there?
Yeah, it’s a rhetorical question. Because we all know the answer…
If you’re not a newspaper reader or if you read the paper online, it might seem like the life-threatening problems facing the nation’s newspapers have no impact on you.
David Carr, a media reporter at The New York Times, wrote an excellent story in Tuesday’s paper (yes, it’s online too) that explo…
Many activities in life require proper authorization and documentation. Driving a car requires a license. Visiting foreign countries requires a passport. But what about using your imagination or fostering innovation? For that you need a Creative License.
With companies, clients, and customers str…
It’s no surprise that as social media sites and tools grow in popularity with customers, that companies are considering following them into this space. But for businesses that want to wade into the social media waters looking for customers, bring your sense of commitment, more so than your wallet.
…
Retailers are shifting some of their conventional marketing spend–away from media to “shopper marketing.” This trend has been developing for while now, and lately it seems to be coming to the fore more and more.
Reason? According to a recent survey by Deloitte Consulting and the Grocery Manu…
Here are the highlights of a Panel at the Media Convergence Forum featuring…
* Jeff Hayzlett …. Chief Business Development Officer, Eastman Kodak
* Russ Klein …. President Global Marketing Strategy, Burger King
* Nicholas Utton …. CMO, E-Trade Financial
Role of the CMO faces evolutio…
Running a corporate social media program doesn’t always mean “start a blog.” It starts with listening to the conversation that already exists about your brand, and responding to comments in other blogs or on Twitter.
Have you ever wondered about the real people who run the biggest social media pr…
Many regular readers of The Daily Fix know about The Age of Conversation, the collaborative book of essays from more than 100 marketing bloggers, which came from an online conversation between Drew McLellan in Iowa and Gavin Heaton in Australia. The book, which we think was the first of its kind…
Mathematical modeling is helping companies across the globe forecast more accurately, optimize supply chains, assess risk, and keep customers from churning to competitors. However, recent market conditions (i.e. credit crisis) have shown that while models can provide an “air of certainty”, solely…
Wow, talk about green branding, transparency, cause-related marketing, and providing value. After exploring the Show the World What’s Inside campaign by Seventh Generation, I’m in real awe of their efforts. The website consists of the following elements…
Create A Tree
List the ingredients that d…
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Join the MarketingProfs Community Today ... IT'S FREE! MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up over 476,000 members, making us the largest group of marketing peers you can find on the Web. |
