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MarketingProfs Daily Fix Blog
A compelling marketing article appeared in Brandweek titled “The Story of O” that was published on September 7th. It’s terrific because it also enables me to follow up on my recent post dubbed “Sharing the Wealth.”
The article centers on California supermarket chain Safeway’s O Organics private la…
Got swag? Tchotchkes? Are giveaways part of your marketing strategy, in hopes of creating an enduring impression?
I will make a public confession: I like swag. On the (now rare) occasions that I go to tradeshows, I love picking up interesting toys, tools, office supplies, and other goodies given a…
A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 Expo about the launch of their new product called LiveBar.
If you ever dreamed of adding community to your website without having the hassle of a major integration effort involving your IT department then LiveWorld’s newest p…
Last week, both Seth Godin and I urged our readers to not use the current economic woes as an excuse to pull the covers up over our business heads and hide in fear. “When everyone else is being super-cautious, this is the time for business to move from good to great. When everyone else is pulling…
With the U.S. economy experiencing major challenges amidst bank failures and Wall Street woes, what’s next for marketing? Do we go back to business as usual once we have a bipartisan agreement in place? Or are things going to change for us?
The system is so complicated and perhaps so broken, that …
Over the past few weeks, I’ve been highlighting some of the attendees of the upcoming MarketingProfs Digital Marketing Mixer, which takes place next month in Scottsdale, Arizona. Here’s why: You’ve probably already seen the speaker lineup, keynotes, and sponsor list. But as the name “Mixer” suggests…
Taking a look at “social media” it is difficult to comprehend the dizzying number of sites, tools and applications that are proliferating before our eyes. I recently sampled about 3,000 social media sites, tools and applications. Overwhelmed by the list, I then set out to classify these sites and…
I came to Armenia to teach marketing and public relations as a Fulbright lecturer with the naïve belief that my subject matter was fairly universal. All I’d have to do is tweak my U.S. lesson plans a bit and – voila – brilliant lectures by the U.S. teacher would be imparted in the…
An interesting article appeared in Supermarket News recently. “Can Safeway Become a Lab for Other Retailers?” discusses the food retailer’s decision to expand distribution of its O Organics private label line and Safeway Select, Eating Right health and wellness line to other food retailers.
Appare…
A major goal of any marketing endeavor is to “get your name out there.” Sometimes, however, companies make grave errors in the name that they have chosen to promote.
We’ve all seen companies named for their founder(s). Lehman Brothers. BlessingWhite. Any law firm you can think of. Naming a company…
